DEVELOPING THE BUSINESS STRATEGY FOR THIEN SON TECHNOLOGICAL GROUP CORPORATION DURING PERIOD 2014-2019
TABLE OF CONTENT
CHAPTER 1: THEORETICAL BASIS OF CORPORATE BUSINESS STRATEGY 10
1.1.Concepts and role of business strategy and strategic management 10
1.1.1.Concepts 10
1.1.1.1.Strategies and business strategies 10
1.1.1.2.Strategic level 11
1.1.1.3. Corporate Strategic Management 12
1.1.2.The role of business strategy in business activities of a company 13
1.2. Introduction to some business strategies 14
1.2.1.Focused Growth strategy 14
1.2.2. M.Porter’s Competitive strategies 14
1.2.2.1.Cost Leadership strategy 15
1.2.2.2.Strength Focus Strategy 15
1.2.2.3.Focus Strategy (Low cost) 15
1.2.3.Focus Strategy (Differentiation) 15
1.2.3.1.Leading the market strategy 15
1.2.3.2.Challenging the market strategy 16
1.2.3.3.Going behind market Strategy 16
1.2.3.4.Market Lurking Strategy 17
1.3.Process of developing strategy 17
1.3.1.Determining business objectives 17
1.3.2.Analyzing external environment 18
1.3.2.1.Economical environment 18
1.3.2.2.Political and legal environment 19
1.3.2.3.Cultural and societal environment 19
1.3.2.4.Technological environment: 20
1.3.3.Industry analysis 20
1.3.3.1.Competitive rivalry 20
1.3.3.2.Potential rivalry 21
1.3.3.3.Customers 21
1.3.3.4.Suppliers 22
1.3.3.5.Substitute products 22
1.3.4. Analysis of internal environment 23
1.3.4.1. Analysis of resources 23
1.3.4.2.Analysis of functional department in a company 24
1.3.5.Analyze and identify strategy 26
1.3.6.Implement strategy 27
1.3.7.Control and review the implementation of strategies 27
1.4. Other tools to analyze and build business strategies 27
1.4.1.Matrix to analyze internal and external environment (Matrix I-E) 27
1.4.2.SWOT Analysis – Analysis of Strengths, Weaknesses, Opportunities and Threats 30
1.5.Methodology study of the thesis 32
1.5.1.Primary research methodology: 32
1.5.1.1.Direct interview 32
1.5.1.2.Conducting questionnaire to collect data used in analysis of
CHAPTER 1: THEORETICAL BASIS OF CORPORATE BUSINESS STRATEGY 10
1.1.Concepts and role of business strategy and strategic management 10
1.1.1.Concepts 10
1.1.1.1.Strategies and business strategies 10
1.1.1.2.Strategic level 11
1.1.1.3. Corporate Strategic Management 12
1.1.2.The role of business strategy in business activities of a company 13
1.2. Introduction to some business strategies 14
1.2.1.Focused Growth strategy 14
1.2.2. M.Porter’s Competitive strategies 14
1.2.2.1.Cost Leadership strategy 15
1.2.2.2.Strength Focus Strategy 15
1.2.2.3.Focus Strategy (Low cost) 15
1.2.3.Focus Strategy (Differentiation) 15
1.2.3.1.Leading the market strategy 15
1.2.3.2.Challenging the market strategy 16
1.2.3.3.Going behind market Strategy 16
1.2.3.4.Market Lurking Strategy 17
1.3.Process of developing strategy 17
1.3.1.Determining business objectives 17
1.3.2.Analyzing external environment 18
1.3.2.1.Economical environment 18
1.3.2.2.Political and legal environment 19
1.3.2.3.Cultural and societal environment 19
1.3.2.4.Technological environment: 20
1.3.3.Industry analysis 20
1.3.3.1.Competitive rivalry 20
1.3.3.2.Potential rivalry 21
1.3.3.3.Customers 21
1.3.3.4.Suppliers 22
1.3.3.5.Substitute products 22
1.3.4. Analysis of internal environment 23
1.3.4.1. Analysis of resources 23
1.3.4.2.Analysis of functional department in a company 24
1.3.5.Analyze and identify strategy 26
1.3.6.Implement strategy 27
1.3.7.Control and review the implementation of strategies 27
1.4. Other tools to analyze and build business strategies 27
1.4.1.Matrix to analyze internal and external environment (Matrix I-E) 27
1.4.2.SWOT Analysis – Analysis of Strengths, Weaknesses, Opportunities and Threats 30
1.5.Methodology study of the thesis 32
1.5.1.Primary research methodology: 32
1.5.1.1.Direct interview 32
1.5.1.2.Conducting questionnaire to collect data used in analysis of
References: 1. Alex Miller, 1998. Strategic Management. 2. A.J Almanaey, 2001, Strategic Analysis. 3. Charles W.L. Hill, Gareth R.Jones, 2002, Strategic Management : An intergrated Aproach. 4. David A.Decenzo, Stephen P.Robbins, 2002, Human Resource Management. 5. Micheal Porter, 1998, Competitive strategies. 6. Ngô Kim Thanh, 2012, Strategic Management, National Economic University Publishing House 7 8. Nguyễn Thị Liên Diệp - Phạm Văn Nam, 2003, Business strategies and tactics, Statistic Publishing House 9 10. Thomas L. Wheelen, J. David Hunger, 2004, Strategic Management and Business Policy 11 13. Daft, 2003, Management, 6th edn, South-Western, USA. 14. Thompson, Strickland, and Gamble, 2010, Crafting & Executing Strategy: The Quest for Competitive Advantage, Concepts and Cases (17th ed.). NY: McGraw-Hill Irwin.