Developing Market Strategy
6/7/13
Marketing & Advertising Strategy & Campaign Development - Gilleard Market Research
Marketing & Advertising Strategy & Campaign Development
We help clients launch and build brands through a comprehensive process to create an overall marketing strategy that will guide them toward success. We provide the data to create effective marketing campaigns and write marketing plans. The below steps can be included in strategy and campaign development.
Preliminary Res earc h & Interviews
Before we even get going, we make sure we understand fully your business and marketing objectives and get from those who know best what is going on currently with your brand. This is done through extensive interviews with key staff, marketing and sales analyses as needed and a complete study of your product or service, company background and history and your industry.
Competitive and Trends Res earc h
What other similar products or services are doing in the marketplace, who people are using, what are the methods of marketing and sales they use, what they are saying. This is also a vital part of defining a positioning which will be successful for your brand. Identify market opportunity.
Targeting
Key to effective marketing is to find the correct markets, split by demographics or lifestyle, you can market to most successfully. We use various techniques to isolate this information.
N eeds & Wants Res earc h
We use a mixture of in-depth (qualitative) research and surveys to find out what your target markets really need or desire; what their motivations are, what they are planning on doing, where they would go, where they are already going to get your type of product or service, what would get them to switch and more! This includes getting what you can say in your headlines and messaging that will get response.
Pos itioning
Vital in today's busy and challenged marketplace is to have a positioning (position in the marketplace compared to other products) that will
Marketing & Advertising Strategy & Campaign Development - Gilleard Market Research
Marketing & Advertising Strategy & Campaign Development
We help clients launch and build brands through a comprehensive process to create an overall marketing strategy that will guide them toward success. We provide the data to create effective marketing campaigns and write marketing plans. The below steps can be included in strategy and campaign development.
Preliminary Res earc h & Interviews
Before we even get going, we make sure we understand fully your business and marketing objectives and get from those who know best what is going on currently with your brand. This is done through extensive interviews with key staff, marketing and sales analyses as needed and a complete study of your product or service, company background and history and your industry.
Competitive and Trends Res earc h
What other similar products or services are doing in the marketplace, who people are using, what are the methods of marketing and sales they use, what they are saying. This is also a vital part of defining a positioning which will be successful for your brand. Identify market opportunity.
Targeting
Key to effective marketing is to find the correct markets, split by demographics or lifestyle, you can market to most successfully. We use various techniques to isolate this information.
N eeds & Wants Res earc h
We use a mixture of in-depth (qualitative) research and surveys to find out what your target markets really need or desire; what their motivations are, what they are planning on doing, where they would go, where they are already going to get your type of product or service, what would get them to switch and more! This includes getting what you can say in your headlines and messaging that will get response.
Pos itioning
Vital in today's busy and challenged marketplace is to have a positioning (position in the marketplace compared to other products) that will