Destination Marketing for the Development of Tourism Industry
Destination Marketing for the Development of Tourism Industry
VINOD N. KALANNAVAR
MBA
Lecturer
Sharnbasveshwar College of M.T.A.
Gulbarga
Email: vinod.kalannavar@gmail.com Contact Mob: +91 7899468975
Abstract:
This paper attempt to put an insight of destination marketing concept which is been developed based on the tourist destination. In the present competitive world of Tourism Industry all are expecting the quality of services in the destination. So entities which are involved in this regard need to have an open approach which has to be executed with the due consideration of the various stakeholders and the various other aspects which will be necessary for the destination marketing like destination market development - identifying target markets, analyzing motivational, factors of target visitor markets, developing a marketing plan with promotional goals, developing an advertising, campaign with a well-focused theme aimed at target markets, developing a media and public relations strategy, funding a marketing plan adequately, evaluating the effectiveness of a marketing plan and role of destination marketing and promotion organizations etc. This implementation is necessary in the present scenario as it has to deal with human aspect. When we train the human resources with motivational way it is going to bring the most efficient manpower to handle the different situation. As we know that the tourism industry comes under the service segment we need to have the sufficient and efficient manpower to manage the destination. This paper put light on the scope and need of the requirement for the adaptation of a specific technique that is Destination Marketing and its uses for the development of Tourism Industry.
Defining a Tourism Destination
1.1.1 Introduction
A local tourism destination is a physical space in which a tourist spends at least one overnight. It includes tourism products such as support services and attractions and tourist resources within one
VINOD N. KALANNAVAR
MBA
Lecturer
Sharnbasveshwar College of M.T.A.
Gulbarga
Email: vinod.kalannavar@gmail.com Contact Mob: +91 7899468975
Abstract:
This paper attempt to put an insight of destination marketing concept which is been developed based on the tourist destination. In the present competitive world of Tourism Industry all are expecting the quality of services in the destination. So entities which are involved in this regard need to have an open approach which has to be executed with the due consideration of the various stakeholders and the various other aspects which will be necessary for the destination marketing like destination market development - identifying target markets, analyzing motivational, factors of target visitor markets, developing a marketing plan with promotional goals, developing an advertising, campaign with a well-focused theme aimed at target markets, developing a media and public relations strategy, funding a marketing plan adequately, evaluating the effectiveness of a marketing plan and role of destination marketing and promotion organizations etc. This implementation is necessary in the present scenario as it has to deal with human aspect. When we train the human resources with motivational way it is going to bring the most efficient manpower to handle the different situation. As we know that the tourism industry comes under the service segment we need to have the sufficient and efficient manpower to manage the destination. This paper put light on the scope and need of the requirement for the adaptation of a specific technique that is Destination Marketing and its uses for the development of Tourism Industry.
Defining a Tourism Destination
1.1.1 Introduction
A local tourism destination is a physical space in which a tourist spends at least one overnight. It includes tourism products such as support services and attractions and tourist resources within one