Design Manager & Innovation Consultant
INDIVIDUAL REPORT
Workshop 03: Design research
Project leader: Lorenzo Bernorio
Assistant: Georgia Spanou
Student: Liran Roy
Group members Bianne Anushree, Liran Roy
THE CLEAN KITCHEN
ABSTRACT
A major tool in the development of a service, a product or a business model is the ideation phase, in which different concepts are considered. To build relevant and substantial data that will support a chosen concept for further development or to adjust it to better cope with market trends, there is a need of a scientifically based research approach that uses different methodologies. Each methodology answers to a specific question in the development phase. This research tools-starting from a broader perspective on lifestyle and social behavior and to ones that focuses on a selected idea that will be tested by prospective users to evaluate the concept in the more advanced stages of the development will help to build a strong and rational outcome that have high success probabilities. In our project, we used several different methodologies to assess a possible concept around the home environment – the outcome of which would help formalize new a business question that will in term, create new directions for future products and systems. PURPOSE
Practice the different research methodologies, through f ocus on a specific area of interest. Simulating the process and methodologies needed to master the research part in the devolvement of a business question aimed at creating new ideas for services, products and systems. All based on strong scientific approach to support any decision in the devolvement process.
PROCESS
Gathering information from available resources on the matter at hand- creating of a business question.
Gain more insight through a survey –gathering quantitative f eedback data to help us filter and focus our business question more and create specific answers to build a clear and relevant concept. To further develop our question into
Workshop 03: Design research
Project leader: Lorenzo Bernorio
Assistant: Georgia Spanou
Student: Liran Roy
Group members Bianne Anushree, Liran Roy
THE CLEAN KITCHEN
ABSTRACT
A major tool in the development of a service, a product or a business model is the ideation phase, in which different concepts are considered. To build relevant and substantial data that will support a chosen concept for further development or to adjust it to better cope with market trends, there is a need of a scientifically based research approach that uses different methodologies. Each methodology answers to a specific question in the development phase. This research tools-starting from a broader perspective on lifestyle and social behavior and to ones that focuses on a selected idea that will be tested by prospective users to evaluate the concept in the more advanced stages of the development will help to build a strong and rational outcome that have high success probabilities. In our project, we used several different methodologies to assess a possible concept around the home environment – the outcome of which would help formalize new a business question that will in term, create new directions for future products and systems. PURPOSE
Practice the different research methodologies, through f ocus on a specific area of interest. Simulating the process and methodologies needed to master the research part in the devolvement of a business question aimed at creating new ideas for services, products and systems. All based on strong scientific approach to support any decision in the devolvement process.
PROCESS
Gathering information from available resources on the matter at hand- creating of a business question.
Gain more insight through a survey –gathering quantitative f eedback data to help us filter and focus our business question more and create specific answers to build a clear and relevant concept. To further develop our question into
References: Kaufmann, Burlington, 2003 Other resources found at: Klein Stefan and Lehmann Stephen, The Science of Hap¬piness: How Our Brains Make Us Happy -and What We Can Do to Get Happier, Da Capo Press, 2006