Dentification of Main Goals of World Car Manufactures.
Identification of main goals of world car manufactures. № | Car brand | Values | Mission statement | Slogan&Motto | Main goal | 1 | Audi | Customers, products, technology, philosophy, self-concept | "Audi is a manufacturer of exquisite cars – beautiful, sophisticated machines that embody technological perfection. Our success is built on our core values of creativity, commitment and enthusiasm, and keeping our customers’ desires at the heart of everything we do. We strive to lead the way through constant innovation" | Motto& Slogan: «Vorsprung durch Technik» (Progress through technology) | Technology | 2 | BMW | Customers, products&services, technology, philosophy, self-concept | "The BMW Group is the world's leading provider of premium products and premium services for individual mobility." | Slogan: «The Ultimate Driving Machine» and «Sheer Driving Pleasure»Motto: «Today for Tomorrow» | Quality of products and services | 3 | Cadillac | Customers, products&services, location&markets, self-concept | "Cadillac will lead the luxury segment by offering must-have products, that are professionally marketed, and delivered through a premium retail channel obsessed with customer satisfaction and sales/service." | Slogan: «The new standard of the world»Motto: «Life. Liberty. And the Pursuit» | Self-concept, exclusiveness | 4 | Chevrolet | Customers, products&services, technology, growth, philosophy, self-concept | "Safety and Quality First; Create Life-Long Customers; Innovate; Deliver Long-Term Investment Value; Make a Positive Difference" | Slogan: «Excellence for All»Motto: "We win when the customer says we win." | Concern for customers | 5 | Chrysler | Customers, products&services, technology, growth, philosophy, self-concept | "Our vision is to build cars and trucks people want to buy, will enjoy driving and will want to buy again.""To create the type of exciting, efficient, reliable, safe vehicles you expect and deserve." |