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Denning's Storytelling Catalogs

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Denning's Storytelling Catalogs
3.) Denning presents a storytelling catalog (p. 120-124). Consider your organization (or your communications challenge selected for your final projects) and explain which type(s) of story identified in Denning's catalog would be most useful in that setting.
Vision Statement from U. S. Department of Veteran Affairs:
To provide veterans the world-class benefits and services they have earned - and to do so by adhering to the highest standards of compassion, commitment, excellence, professionalism, integrity, accountability, and stewardship. Denning (2004) presents a storytelling catalog that can be utilized to explain how VA provide stories identified in Denning’s catalog. In the Module 3 assignment, I had to provide an example of a healthcare
…show more content…
The message from leadership interprets its reaffirmation of the VA mission and values. Solicitation of these stories are requested of colleagues or staff to tell how their actions have made a meaningful difference in the lives of a Veteran. There is also an I Care Honor Award to recognize staff who go above and beyond the expression of these values. Feedback is also requested by staff for any comments and questions. Tools and resources are provided to promote the expectation of these I Care values by downloading and displaying flyers, videos, posters and I Care guidance for managers and supervisors. The latter can be utilized for the objective of “fostering collaboration” to create a sense of community through management to get people to work together. Lastly, the purpose of I Care that is to bring forth the values in action through storytelling. The objective would be ‘leading people into the future.’ The fact that the I Care values are in the vision statement implies that change comes when the values permeate the organization at every level and this gives the employees a way to be involved in that

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