Dell New Horizon: SWOT Analysis
Dell: New Horizon case analysis
Problem
Dell being one of the most successful companies in the PC industry has a very different path than its competitors. Having a unique strategy, Michael Dell has succeeded on positioning it company among its rivals. After many years of success the company is now evaluating it potential to expand. The fast growth of the PC industry opened doors to many industries and challenging Dell’s growth share and revenue. In addition Competitor are becoming more ferocious forcing Dell to adjust it strategy to keep itself in the competition. With all this competition, what make dell successful today and how dell is going to double revenue to 60 billions and keep it 20 percent growth per year.
Analysis
Swot Analysis
Strength and Weakeness Dell’s success relies mostly on its unique strategic it implement. It had a strong reputation especially in it home, which can help increase sales and profit. Indeed, from its creation, in 1984, Dell decided to sell its products through direct channel. It created a strong relationship with its customer allowing customer to customize their products. This competitive advantage add great value to the customer that to fell their get better product and devellop loyal customers. Using this pull and pusg strategy also allow dell to reduce it cost of capital in inventory and also to keep the good relationship with it supplier that get paid early. The supplier see Dell has the priority customer. In addition to those strengh, Dell have a strong supply chain management. It succeed to keep good relationship with it supply which provide it products on time. Dell even implanted its manufactery building near it supplier to be able to be close to them. Being close to it supplier give a nice advantage to dell, the company was able to provide product to the consumer much more faster than it competitor, which increase Customer satisfactor and sale. Dell have a
Problem
Dell being one of the most successful companies in the PC industry has a very different path than its competitors. Having a unique strategy, Michael Dell has succeeded on positioning it company among its rivals. After many years of success the company is now evaluating it potential to expand. The fast growth of the PC industry opened doors to many industries and challenging Dell’s growth share and revenue. In addition Competitor are becoming more ferocious forcing Dell to adjust it strategy to keep itself in the competition. With all this competition, what make dell successful today and how dell is going to double revenue to 60 billions and keep it 20 percent growth per year.
Analysis
Swot Analysis
Strength and Weakeness Dell’s success relies mostly on its unique strategic it implement. It had a strong reputation especially in it home, which can help increase sales and profit. Indeed, from its creation, in 1984, Dell decided to sell its products through direct channel. It created a strong relationship with its customer allowing customer to customize their products. This competitive advantage add great value to the customer that to fell their get better product and devellop loyal customers. Using this pull and pusg strategy also allow dell to reduce it cost of capital in inventory and also to keep the good relationship with it supplier that get paid early. The supplier see Dell has the priority customer. In addition to those strengh, Dell have a strong supply chain management. It succeed to keep good relationship with it supply which provide it products on time. Dell even implanted its manufactery building near it supplier to be able to be close to them. Being close to it supplier give a nice advantage to dell, the company was able to provide product to the consumer much more faster than it competitor, which increase Customer satisfactor and sale. Dell have a