Customer and Dell
Recommendations
(1) Dell has to keep their simplicity into business models instead of creating it in complete way.
(2) Dell should take serious consideration about their customer service in online marketing platform, not only providing many kinds of user engagement but they have to maintain it as well.
(3) Dell should be more creative into their design features customization to attract more customers.
Strengths
1. Good business model
2. Low inventory cost
3. High market shares
4. Customizable of the product
5. Competitive pricing
Weaknesses
1. Not popular among college student
2. No retailers, customers without internet connection or e-commerce payment option cannot buy dell products
PART 7: CONCLUSION AND OUTLOOK
Recommendations: How can Dell Improve?
Although Dell has a great business model with great ideas to support customers, it is now declining in terms of popularity. It is no more the number one IT service provider in the market. When we researched in many websites and forums, why is dell no more popular, the most common answer we get is the deteriorating customer services. We also looked through its website and facebook page to analyse what drawbacks dell has and how it can improve to get back and survive in market. Now we are going to explain further about the issues we found. The first recommendation is to ‘keep it simple’
. Dell offers too many product categories in its website, which might confuse customers. For example, it offers laptops like Inspiron Laptops which is everyday essential, Ultra Book Series which are extraordinary thin, XPS Laptops for high performance and Alien ware Laptops for extreme gaming. What if a customer want a laptop with all these features everyday essential, ultra-thin, high performance and at the same time good for gaming. Dell should consider that customersmight want a package deal which will serve them with all the needs they want in a product or laptop. Dell can increase its customization
(1) Dell has to keep their simplicity into business models instead of creating it in complete way.
(2) Dell should take serious consideration about their customer service in online marketing platform, not only providing many kinds of user engagement but they have to maintain it as well.
(3) Dell should be more creative into their design features customization to attract more customers.
Strengths
1. Good business model
2. Low inventory cost
3. High market shares
4. Customizable of the product
5. Competitive pricing
Weaknesses
1. Not popular among college student
2. No retailers, customers without internet connection or e-commerce payment option cannot buy dell products
PART 7: CONCLUSION AND OUTLOOK
Recommendations: How can Dell Improve?
Although Dell has a great business model with great ideas to support customers, it is now declining in terms of popularity. It is no more the number one IT service provider in the market. When we researched in many websites and forums, why is dell no more popular, the most common answer we get is the deteriorating customer services. We also looked through its website and facebook page to analyse what drawbacks dell has and how it can improve to get back and survive in market. Now we are going to explain further about the issues we found. The first recommendation is to ‘keep it simple’
. Dell offers too many product categories in its website, which might confuse customers. For example, it offers laptops like Inspiron Laptops which is everyday essential, Ultra Book Series which are extraordinary thin, XPS Laptops for high performance and Alien ware Laptops for extreme gaming. What if a customer want a laptop with all these features everyday essential, ultra-thin, high performance and at the same time good for gaming. Dell should consider that customersmight want a package deal which will serve them with all the needs they want in a product or laptop. Dell can increase its customization