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Deere and Co

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Deere and Co
Deere & Co. (DE) | Business Review and Financial Analysis | NYSE: DE | | Evan Meyer | 4/15/2010 |

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Deere and Company is an American manufacturing company based in Moline, Illinois that was founded by John Deere in 1837. Deere and Company is the world’s leading manufacturer in agricultural machinery and technologies. Deere and Co is one of the United States oldest companies since its birth in 1837. Deere and Co follows a set of core values since their creation. These values include: Integrity, Quality, Commitment, and Innovation. Deere and Co consists of three highly organized business segments. These three segments include: Agriculture and Turf, Construction and Forestry, and Credit. Deere and Co is currently the world leader in agricultural machinery and equipment fabrication. Along with their agricultural related products they also make lawn care machinery. Deere and Co is also the world’s leading manufacturer of forestry equipment. It is also a manufacturer of construction equipment that is distributed in North America. John Deere Credit Company is a leading agricultural finance company in the United States with more than 2.4 million accounts and a twenty three billion dollar portfolio. The current CEO of Deere and Co is Samuel R. Allen who was appointed to that position in 2009.
History
1837 marked the beginning of an era for Deere and Co. John Deere; a blacksmith from Vermont made the first self cleaning steel plow for farm work. In 1848 Deere moved his family and business to Moline Illinois so he could increase his production of plows. With access to the Mississippi River Deere could transport his goods easier. Deere joined two business partners to form his first corporation of Deere, Tate, and Gould in 1850. Two years later Deere would buy out his partners and Deere and Co would be founded. Since 1850 Deere and Co has been manufacturing agricultural machinery under the name of John Deere. For the next thirty years Deere



Cited: (Growing a Business As Great As Our Products: Deere & Co Annual Report 2009) "The John Deere Way: Performance That Endures" (Author: David Magee; Copyright: 2005; Publisher: Wiley, John & Sons, Incorporated) "John Deere 's Company" (Author: Wayne G. Broehl, Jr.; Copyright, 1984: Publisher: Doubleday & Company) Deere & Co". CNN Money. 4/2/10 <http://money.cnn.com/quote/quote.html?symb=DE>. "John Deere". Deere & Co. 4/10/10<http://www.deere.com/en_US/deerecom/usa_canada.html>. "Genuine Value" (Copyright, 2000; Publisher: Deere & Company)

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