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Decision Making in Global Business

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Decision Making in Global Business
GLO-BUS Exercise Works make decisions each period relating to the design and performance of the camera line (10 decisions), production operations and worker compensation (15 decisions), pricing and marketing (16 decisions), corporate social responsibility and citizenship (up to 6 decisions), and the financing of company operations
(4 decisions).
Your Company’s Operations
-headquartered in the U.S., began operations five years ago and maintains a production facility in Taiwan. It assembles all of its cameras at a modern facility in Taiwan and ships them directly to camera retailers (multi-store chains that sell electronics products, local camera shops, and online electronics firms) located in Europe-Africa, Asia-Pacific, Latin America, and North America. The company maintains regional sales offices in Milan, Italy; Singapore; Sao Paulo, Brazil; and Toronto, Canada
-Camera demand is seasonal, with about 20 percent ofconsumer demand coming in each of the first three quarters of each calendar year and 40 percent coming
-The company assembles cameras within 30 days of the receipt of a retailer's order and ships them the day they are assembled;
-No camera models are assembled in advance, warehoused in company facilities, and then used to fill incoming retailer orders. Because retailer orders are highest in the third quarter, the company peak assembly period comes in Quarter 3.
Assembly and Shipping.
-Cameras are assembled by four-person product assembly teams (PATs) at well-equipped workstations.
-The cameras are delivered anywhere from 3 days to 3 weeks later,
-The cost of boxing the cameras,packaging them for shipment, and freight averages $3 per camera.
-import duties in each of the four geographic regions currently average $5 for entry-level cameras and $10 for multi-featured cameras.
Competitive Efforts.
-the company from-time-to-time introduces new and improved models, adds performance features, restyles its camera bodies or housings, and

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