Deceptive Advertising
Deceptive Advertising
Description of the content area
This paper seeks to examine ethics and deceptive advertisement and their inter-relatedness and its importance in the practices of corporations. The weakness of ethical practices within organization in recent times has become a pressing need for corporation if they are to effectively address the frequent occurrences or unethical and sometimes illegal practices. This paper further addresses and analyses and discuss the issues that surrounds Deceptive Advertisement, the moral perspective on Deceptive Advertisement, and the relevance of deceptive advertisement to Caribbean organization and the importance of any criticism of deceptive advertisement and the moral position on the matter of deceptive advertisement. The ethical issues faced my organization and recommendations to address identified issues are also address within its context.
Deceptive Advertisement
According to Business Glossary 2011, Deceptive Advertisement is an advertising that makes false claims or misleading statements, as well as advertising that creates a false impression. Therefore if retailers systematically advertise merchandise at low prices to get customers into their store and then fail to have the merchandise, they are claimed to be guilty of deceptive advertising. In addition, Deceptive practices can take many other as well, such as false promises, unsubstantiated claims, incomplete descriptions, false testimonials or comparisons, small print qualifications of advertisements, partial disclosure, or visual distortation of products. Thus in relation, the public wants and expects advertising to be truthful, but exactly what does this mean in practice? Does it mean saying that a new car can get you from New York to California in style is insufficient? For the ad to be truthful, does it also need to say that driving cars adds to environmental pollution and that you might get hurt or killed in an accident along the way?
Description of the content area
This paper seeks to examine ethics and deceptive advertisement and their inter-relatedness and its importance in the practices of corporations. The weakness of ethical practices within organization in recent times has become a pressing need for corporation if they are to effectively address the frequent occurrences or unethical and sometimes illegal practices. This paper further addresses and analyses and discuss the issues that surrounds Deceptive Advertisement, the moral perspective on Deceptive Advertisement, and the relevance of deceptive advertisement to Caribbean organization and the importance of any criticism of deceptive advertisement and the moral position on the matter of deceptive advertisement. The ethical issues faced my organization and recommendations to address identified issues are also address within its context.
Deceptive Advertisement
According to Business Glossary 2011, Deceptive Advertisement is an advertising that makes false claims or misleading statements, as well as advertising that creates a false impression. Therefore if retailers systematically advertise merchandise at low prices to get customers into their store and then fail to have the merchandise, they are claimed to be guilty of deceptive advertising. In addition, Deceptive practices can take many other as well, such as false promises, unsubstantiated claims, incomplete descriptions, false testimonials or comparisons, small print qualifications of advertisements, partial disclosure, or visual distortation of products. Thus in relation, the public wants and expects advertising to be truthful, but exactly what does this mean in practice? Does it mean saying that a new car can get you from New York to California in style is insufficient? For the ad to be truthful, does it also need to say that driving cars adds to environmental pollution and that you might get hurt or killed in an accident along the way?
References: http://muse.jhu.edu/journals/asr/v008/8.3unit13.html#03 http://www.vatican.va/roman_curia/pontifical_councils/pccs/documents/rc_pc_pccs_doc_22021997_ethics-in-ad_en.html Trevino, L.K and Nelson, K.A (2010), Managing Business Ethics: Straight Talk About How To Do It Right, 5th edition, John Wiley and Sons Publishing, United States. Nwagwu Juan (2006), Ethical Concerns of False Advertisement, Pittsburgh State University. http://www2.pittstate.edu/reuret/ethics06/juan06ethics.pdf (accessed Nov 20, 2011) http://rjrnewsonline.com http://www.planetfeedback.com http://www.complaintsboard.com books.google.com.jm Jef I. Richards - 2001 - Business & Economics - 244 pages http://www.answers.com/topic/deceptive-advertising#ixzz1eovn0C1n