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debt
BACKGROUND

JetBlue envision to create high quality airline at low-fares, to accomplish this JetBlue is developing high technology (Paperless) to meet efficiency but also focused on service improvisation. Profile
• Founder
• Focus Area

: David Neeleman
: New York, Florida &
California
• Operations : February 11, 2000
• First Flight
: Between New York’s
JFK &Fort Lauderdale
• Initial Capital : $130 million

Mission
Core Values
Safety
Caring
Integrity
Fun
Passion

SAFETY

Concern from Order (CO)

•
Customer Satisfaction Objective (CSO)
Interpersonal Understanding (IU)
Organization’s Commitment (OC)
•
Organization’s Awareness (OA)

CARING

INTEGRITY

FUN

Self Control (SCT)
•
Achievement (ACH)
Teamwork (TW)

PASSION

COMPETENCIES
BASE
by Spencer&Spencer

Problem Definition (fishbone Method)
Low Fare

High Cost

HR Problem Definition
• The management team (CEO & BOD) that is spread across the america to attract certain veteran in the industry to join Jetblue can cause dis-coordination
• Non-unionized environment can cause certain expectation or suggestion unnoticed
• Customized benefit & compensation can cause high innefficiency in operation
• Targeted system interview that is focused on the value of the company, that in effect aiming labour from outside of the industry can cause several problem start from inexperience, unmatch cultural fit, and certain competency unfulfilled

Alternative
• Periodict training and equipment update – meaning at planned time
• New compensation system
• Strenghten customer loyalty
• Written contract with customer (Customer
Bill of Right)

Job Value Distribution
49.1%

38.4%

12.5%

Hard Competence
50%

16.7%

33.3%

Soft Competence

Job Value
Distribution

Hard Competence
Distribution

Working Condition
Distribution

Soft Competence
Distribution

Soft Competence –
Core Value
Distribution

Job Value
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