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David Grossman Research Paper

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David Grossman Research Paper
An IBM Change Story: Transformational Change from Below and Above

1. Who were the forerunners/ advocates of the change? Change From Below

David Grossman is a computer programmer at IBM.-John Patrick is a member of the strategy task force at IBM. Change from Above

Lou Gerstner was IBM's CEO in the 1990's.
Samuel Palmisano is IBM's CEO from 2002 who took over Lou Gestner.

2. What changes were implemented? How was it managed?

The change in IBM started in the early middle 1990's. David Grossman, computer programmer who saw the important role that the internet will play in how business will be done in the future. He began convincing the head of marketing and her team but ended up with an ally in John Patrick, a member of IBM's strategy task force. Together, they created an underground community of web fans who shared technical information and worked willingly for a common goal. Even problems with the lack of funding that usually comes with unofficial projects has been toppled because of the support of several business units, which eventually spread through out the organization. Further, time came when they were already supported by IBM's then CEO Lou Gestner. The change initiated by Grossman and Patrick started the period of change and reinvention at IBM. …show more content…
From CEO Lou Gestner, who supported the two major change advocates to the new CEO Samuel Palmisano, who advanced the changes to the next
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