Dacia Duster Case Study
1.0 Total Product Concept
Total product concept refers a continuous improvements and bundle of services offered by a product to satisfy customer need and want (Armstrong and Kotler, 2013). Kotler (2013) mentioned this concept depends on three levels which are core product, actual product and augmented product.
1.1 Core Product
The core product is intangible which does not result in ownership of anything. It defined as a bundle of the functional benefit of the product (wisegeek, 2013) which a firm promises to deliver to create value for a buyer or user to reach customer satisfactions.
1.1.1 Core benefit of Dacia Duster
Dacia Duster is an inexpensive sports utility vehicle (£9,495 - £15,995) (Haymarket Media Group, 2015). Dacia Duster is tough and its 4*4 version able to cope with toughest roads and track to contribute a great off-road performance. Furthermore, its 3-mode 4-wheel-drive system and it has a short first gear ratio to perform a good driving performance (Dacia, 2013). Dacia Duster has offered a high adjustable driver’s seat to the driver. There are five adults seat and offers both front and rear occupants the same amount of space as the Dacia Logan Saloon(Dacia News, 2015). These designs provide a more comfortable space and efficiency car. Dacia Duster has delivered the strong value …show more content…
Moreover, Duster offers ABS and Emergency Brake Assist, height adjustable steering wheel, Electronic Stability Control with Traction Control, ISOFIX points on the outer rear seats. Duster provides a load space and gives 475-litre boot space and 1,636 litres of luggage space (Dacia, 2014).Further, Duster has a 4x20W radio with CD player including MP3, Bluetooth connectivity, AUX input and USB connection for MP3 player (Dacia,
Total product concept refers a continuous improvements and bundle of services offered by a product to satisfy customer need and want (Armstrong and Kotler, 2013). Kotler (2013) mentioned this concept depends on three levels which are core product, actual product and augmented product.
1.1 Core Product
The core product is intangible which does not result in ownership of anything. It defined as a bundle of the functional benefit of the product (wisegeek, 2013) which a firm promises to deliver to create value for a buyer or user to reach customer satisfactions.
1.1.1 Core benefit of Dacia Duster
Dacia Duster is an inexpensive sports utility vehicle (£9,495 - £15,995) (Haymarket Media Group, 2015). Dacia Duster is tough and its 4*4 version able to cope with toughest roads and track to contribute a great off-road performance. Furthermore, its 3-mode 4-wheel-drive system and it has a short first gear ratio to perform a good driving performance (Dacia, 2013). Dacia Duster has offered a high adjustable driver’s seat to the driver. There are five adults seat and offers both front and rear occupants the same amount of space as the Dacia Logan Saloon(Dacia News, 2015). These designs provide a more comfortable space and efficiency car. Dacia Duster has delivered the strong value …show more content…
Moreover, Duster offers ABS and Emergency Brake Assist, height adjustable steering wheel, Electronic Stability Control with Traction Control, ISOFIX points on the outer rear seats. Duster provides a load space and gives 475-litre boot space and 1,636 litres of luggage space (Dacia, 2014).Further, Duster has a 4x20W radio with CD player including MP3, Bluetooth connectivity, AUX input and USB connection for MP3 player (Dacia,