Da Milano Case Study
DA MILANO – ATTAINING SUCCESS BY REDEFINING LUXURY
Da milano brand has performed fairly well in India. Today we are present in almost all the major metros and tier I and II cities in the country. The differentiating factor is our quality. We have our design studio in Italy where talented designers introduce new collections keeping the global fashion trends in mind. The collections introduced by the brands exude character, originality, style and flair. So, we can proudly say that we are riding high on quality - Sahil Malik,Managing Director, Da Milano Leathers Pvt Ltd
Da Milano entered the Indian market in 1989 through franchisee route by Surendar Malik with a distinct Italian flavor . He opened its first flagship store at Connaught Place in New Delhi. And since then the company has only grown by leaps and bounds. As the founder and MD of the company, Malik endeavoured to elevate the brand from a family business perspective to an international podium. A connoisseur of fashion luxury and travelling, he tried to incorporate a heritage touch in the products. Started as a leather goods exporter, Da Milano started its retail push in 2000 when a young NIFT graduate Sahil Malik joined his father's business straight after a fashion design course to promote the brand in Indian and Global market. While his education has taught him the excellence of craftsmanship and its management, his experience has enhanced the choice of launch at the stores. Da Milano has consistently delivered luxury of the highest standards, every season; year after year. From Handbags, Portfolio bags, Travel Bags, to Wallets and Accessories, the iconic craft transpires throughout the range. Sheer elegance, impeccable style and the chic appeal are hallmark of every signature product from Da Milano. Today, the brand has a remarkable presence across India as an affordable luxury brand in leatherwear and luxury accessories with 45 signature outlets across India.
Industry overview
The Indian
Da milano brand has performed fairly well in India. Today we are present in almost all the major metros and tier I and II cities in the country. The differentiating factor is our quality. We have our design studio in Italy where talented designers introduce new collections keeping the global fashion trends in mind. The collections introduced by the brands exude character, originality, style and flair. So, we can proudly say that we are riding high on quality - Sahil Malik,Managing Director, Da Milano Leathers Pvt Ltd
Da Milano entered the Indian market in 1989 through franchisee route by Surendar Malik with a distinct Italian flavor . He opened its first flagship store at Connaught Place in New Delhi. And since then the company has only grown by leaps and bounds. As the founder and MD of the company, Malik endeavoured to elevate the brand from a family business perspective to an international podium. A connoisseur of fashion luxury and travelling, he tried to incorporate a heritage touch in the products. Started as a leather goods exporter, Da Milano started its retail push in 2000 when a young NIFT graduate Sahil Malik joined his father's business straight after a fashion design course to promote the brand in Indian and Global market. While his education has taught him the excellence of craftsmanship and its management, his experience has enhanced the choice of launch at the stores. Da Milano has consistently delivered luxury of the highest standards, every season; year after year. From Handbags, Portfolio bags, Travel Bags, to Wallets and Accessories, the iconic craft transpires throughout the range. Sheer elegance, impeccable style and the chic appeal are hallmark of every signature product from Da Milano. Today, the brand has a remarkable presence across India as an affordable luxury brand in leatherwear and luxury accessories with 45 signature outlets across India.
Industry overview
The Indian