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Customer Service Experience at Toys Toys Toys

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Customer Service Experience at Toys Toys Toys
Assignment #1
Experiential Project

Retailer: Toys Toys Toys
Location: Scarborough Town Center
Contact Person: Boots (Nickname)
Phone Number: 416-290-1959

Samantha Lavigne
822631248
MKTG222-102
Instructor: Kathleen A. Leslie
Due Date: February 1, 2012

Toys Toys Toys

Toys Toys Toys is a retailer that that sells a wide assortment of toys which is amid to children as young as infants, to puzzles for adults. They have been around since 1990, and their retail strategy is to find toys that no other retailer can find and offer them at a low price. They also stand out from their leading competitors by providing superior customer service and having employees that know and value their products. They also have a Discount Club that you can join up on the company website (http://toyscubed.com), which provides their customers with great deals at discounted prices. (Toy Toys Toys)
The location of this retailer that I visited was the one at Scarborough Town Center. It is located on the lower floor by the McDonald’s food court (The exact location can be located on the mall directory which is the last page in this document). Toys Toys Toys offers a wide range of toys for infants to puzzles for adults. Toys Toys Toys is a specialty store that offers a depth assortment of toys. The stores prices range from $1.99 to $299.99. The cheapest item in the store was crayons that cost $1.99 and the most expensive item that was available it the store was the Star Wars Lego that cost $299.99. The price point that they had was set at .99 cents. Toys Toys Toys targets their merchandise to people who have a low to medium income and who have children.
There are many different target markets that Toys Toys Toys have. This would depend on what kind of toy (and the age of the child) the shopper was looking for. In saying that, one target customer would be a 3 year old to 5 year old girl who would want a doll like a Dora Explorer, Zue-Fari Pets, to items like crayons and play


References: Scarborough. (2006). Retrieved January 29, 2012, from City of Toronto Community Council Profiles: http://www.toronto.ca/committees/council_profiles/pdf/scarboro_2006_cc_profiles.pdf Toy Toys Toys. (n.d.). Retrieved January 29, 2012, from http://toyscubed.com/index.htm
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