Customer Satisfaction. Important characteristics
Customer satisfaction refers to the extent to which customers are happy with the products and services provided by a business. Customer satisfaction levels can be measured using survey techniques and questionnaires. Gaining high levels of customer satisfaction is very important to a business because satisfied customers are most likely to be loyal and to make repeated orders and to use a wide range of services offered by a business.
The need to satisfy customer for success in any commercial enterprises is very obvious. The income of all commercial enterprises is derived from the payments received for the products and services to its external customers. Customers are the sole reason for the existence of commercial establishments.
Since sales are the most important goal of any commercial enterprise, it becomes necessary to satisfy customers. For customer satisfaction it is necessary to establish and maintain certain important characteristics like:
a. Quality
b. Fair prices
c. Good customer handling skills
d. Efficient delivery
e. Serious consideration of consumer complaints.
Satisfaction
is the feeling of pleasure or disappointment attained from comparing a products perceived performance (outcome) in relation to his or her expectations. If the performance falls short of expectations, the customer is dissatisfied. If the performance matches the expectations, the customer is satisfied. If the performance exceeds expectations, the customer is highly satisfied or delighted.
Value your customer
Take every opportunity to say "Thank You". Gratitude as a part of courtesy is one of the hallmarks of excellent customer service. Any customer service, sales, or support training worth doing includes that fundamental.
Be generous with sincere compliments. Sometimes we think complimentary thoughts ("Wow. She brought all the data files we talked about needing.") but fail to say anything. Praise isn't just for direct reports. When it's sincere,
The need to satisfy customer for success in any commercial enterprises is very obvious. The income of all commercial enterprises is derived from the payments received for the products and services to its external customers. Customers are the sole reason for the existence of commercial establishments.
Since sales are the most important goal of any commercial enterprise, it becomes necessary to satisfy customers. For customer satisfaction it is necessary to establish and maintain certain important characteristics like:
a. Quality
b. Fair prices
c. Good customer handling skills
d. Efficient delivery
e. Serious consideration of consumer complaints.
Satisfaction
is the feeling of pleasure or disappointment attained from comparing a products perceived performance (outcome) in relation to his or her expectations. If the performance falls short of expectations, the customer is dissatisfied. If the performance matches the expectations, the customer is satisfied. If the performance exceeds expectations, the customer is highly satisfied or delighted.
Value your customer
Take every opportunity to say "Thank You". Gratitude as a part of courtesy is one of the hallmarks of excellent customer service. Any customer service, sales, or support training worth doing includes that fundamental.
Be generous with sincere compliments. Sometimes we think complimentary thoughts ("Wow. She brought all the data files we talked about needing.") but fail to say anything. Praise isn't just for direct reports. When it's sincere,