Customer Relationship Paper
Customer Relationship
September 9, 2014
Big Data
Throughout most of the twenty first century, technology has boomed and many companies are now able to store large quantities of data in a small space, compared to previous years. Big Data is the process of collecting information based on structured data and unstructured data. Big Data is something that companies collect to try and provide the best customer experience, however this mass collection has its setbacks.
Some of the positive aspects of Big Data collection are that it provides a host of benefits for its collectors and users. The collection of data has led to better customer satisfaction through loyalty programs. According to Experian, 67 percent of consumers are active loyalty program members. This is good because it shows that customers are loyal and willing to hear about new promotions that the company has come up with. Another area in which big data is …show more content…
References
"Data, Data Everywhere." Economist 27 Feb. 2010: 1-12. Web. 10 Sept. 2014.
"Big Data for Marketers: How Did Data Driven Retailers Bloster Loyalty Programs." Experian.com. Experian QAS, 2012. Web. 10 Sept. 2014.
Bounds, Jeff. "In U.S., Privacy Laws Are "patchwork Quilt." - Dallas Business Journal." Dallas Business Journal. N.p., 29 July 2011. Web. 15 Sept. 2014.
Singer, Natasha. "Data Protection Laws, an Ocean Apart." The New York Times. The New York Times, 02 Feb. 2013. Web. 15 Sept. 2014.
Manyika, James, and Michael Chui. "Big Data: The next Frontier for Innovation, Competition, and Productivity." McKinsey & Company. N.p., 1 May 2011. Web. 15 Sept. 2014.
Jacobs, Adam. "The Pathologies of Big Data." Communications Acm 19 June 2014: n. pag. Google Scholar. Web. 10 Sept. 2014.
September 9, 2014
Big Data
Throughout most of the twenty first century, technology has boomed and many companies are now able to store large quantities of data in a small space, compared to previous years. Big Data is the process of collecting information based on structured data and unstructured data. Big Data is something that companies collect to try and provide the best customer experience, however this mass collection has its setbacks.
Some of the positive aspects of Big Data collection are that it provides a host of benefits for its collectors and users. The collection of data has led to better customer satisfaction through loyalty programs. According to Experian, 67 percent of consumers are active loyalty program members. This is good because it shows that customers are loyal and willing to hear about new promotions that the company has come up with. Another area in which big data is …show more content…
References
"Data, Data Everywhere." Economist 27 Feb. 2010: 1-12. Web. 10 Sept. 2014.
"Big Data for Marketers: How Did Data Driven Retailers Bloster Loyalty Programs." Experian.com. Experian QAS, 2012. Web. 10 Sept. 2014.
Bounds, Jeff. "In U.S., Privacy Laws Are "patchwork Quilt." - Dallas Business Journal." Dallas Business Journal. N.p., 29 July 2011. Web. 15 Sept. 2014.
Singer, Natasha. "Data Protection Laws, an Ocean Apart." The New York Times. The New York Times, 02 Feb. 2013. Web. 15 Sept. 2014.
Manyika, James, and Michael Chui. "Big Data: The next Frontier for Innovation, Competition, and Productivity." McKinsey & Company. N.p., 1 May 2011. Web. 15 Sept. 2014.
Jacobs, Adam. "The Pathologies of Big Data." Communications Acm 19 June 2014: n. pag. Google Scholar. Web. 10 Sept. 2014.