Current Market Conditions Competitive Analysis: Keurig Products
Current Market Conditions Competitive Analysis
Before investing time, money, and resources into new product development, every company must fully understand the existing market competition. Analyzing competitors in depth will help a company determine future potential success of the new product segment. Though Keurig is the industry leader in coffeemakers and coffee portions, they too experience factors affecting supply and demand. In addition, Keurig often sees many attempts to compete with their product. However, it is important to note that even the competition has great potential. The critical points of researching the current market include knowledge of any issues that may affect long-term profitability as well as how the company can compete in the market. With successful research and analysis, the company can consider ways in which they can maximize their success and profit-making potential in their new market.
Keurig Products Founded in 1992 by John Sylvan and Peter Dragone, the Keurig leads today’s market with a single brew technology that revolutionized the way many people drank morning coffee …show more content…
First, they can undercut their competitors, thus resulting in the increase of their share on the market. Second, they can continue selling their products at a price that is similar to their competitors, which would result in them having a higher profit margin. Keurig does not need to limit or sacrifice the quality of their product which may lead to a decrease in sales. Rather, Keurig can reduce their costs with a few options. Keurig can purchase more efficient production equipment, purchase other fixed or capital assets to increase efficiency, or do away with one or more of their cost producing activities. In addition, Keurig can source less expensive raw material suppliers, reduce employee overtime costs, or reduce the amount of waste in their
Before investing time, money, and resources into new product development, every company must fully understand the existing market competition. Analyzing competitors in depth will help a company determine future potential success of the new product segment. Though Keurig is the industry leader in coffeemakers and coffee portions, they too experience factors affecting supply and demand. In addition, Keurig often sees many attempts to compete with their product. However, it is important to note that even the competition has great potential. The critical points of researching the current market include knowledge of any issues that may affect long-term profitability as well as how the company can compete in the market. With successful research and analysis, the company can consider ways in which they can maximize their success and profit-making potential in their new market.
Keurig Products Founded in 1992 by John Sylvan and Peter Dragone, the Keurig leads today’s market with a single brew technology that revolutionized the way many people drank morning coffee …show more content…
First, they can undercut their competitors, thus resulting in the increase of their share on the market. Second, they can continue selling their products at a price that is similar to their competitors, which would result in them having a higher profit margin. Keurig does not need to limit or sacrifice the quality of their product which may lead to a decrease in sales. Rather, Keurig can reduce their costs with a few options. Keurig can purchase more efficient production equipment, purchase other fixed or capital assets to increase efficiency, or do away with one or more of their cost producing activities. In addition, Keurig can source less expensive raw material suppliers, reduce employee overtime costs, or reduce the amount of waste in their