Cultural Industry
Culture industry is a term coined by critical theorists Theodor Adorno (1903–1969) and Max Horkheimer (1895–1973), who argued in the chapter of their book Dialectic of Enlightenment, 'The Culture Industry: Enlightenment as Mass Deception', that popular culture is akin to a factory producing standardized cultural goods – through film, radio and magazines – to manipulate the masses into passivity; the easy pleasures available through consumption of popular culture make people docile and content, no matter how difficult their economic circumstances.
Adorno and Horkheimer saw this mass-produced culture as a danger to the more difficult high arts. Culture industries may cultivate false needs; that is, needs created and satisfied by capitalism. True needs, in contrast, are freedom, creativity, or genuine happiness. This was reference to an earlier demarcation in needs by Herbert Marcuse (see Eros and Civilization (1955)).
The Frankfurt School
Adorno and Horkheimer were key members of the Frankfurt School. They were much influenced by the dialectical materialism and historical materialism of Karl Marx, as well the revisitation of the dialectical idealism of Hegel, in both of which events are studied not in isolation but as part of the process of change. As a group later joined by Jürgen Habermas, they were responsible for the formulation of Critical Theory. In works such as Dialectic of Enlightenment and Negative Dialectics, Adorno and Horkheimer theorized that the phenomenon of mass culture has a political implication, namely that all the many forms of popular culture are a single culture industry whose purpose is to ensure the continued obedience of the masses to market interests.
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The theory
Although Western culture used to be divided into national markets and then into highbrow, middlebrow and lowbrow, the modern view of mass culture is that there is a single marketplace in which the best or most popular works succeed. This recognizes that the
Adorno and Horkheimer saw this mass-produced culture as a danger to the more difficult high arts. Culture industries may cultivate false needs; that is, needs created and satisfied by capitalism. True needs, in contrast, are freedom, creativity, or genuine happiness. This was reference to an earlier demarcation in needs by Herbert Marcuse (see Eros and Civilization (1955)).
The Frankfurt School
Adorno and Horkheimer were key members of the Frankfurt School. They were much influenced by the dialectical materialism and historical materialism of Karl Marx, as well the revisitation of the dialectical idealism of Hegel, in both of which events are studied not in isolation but as part of the process of change. As a group later joined by Jürgen Habermas, they were responsible for the formulation of Critical Theory. In works such as Dialectic of Enlightenment and Negative Dialectics, Adorno and Horkheimer theorized that the phenomenon of mass culture has a political implication, namely that all the many forms of popular culture are a single culture industry whose purpose is to ensure the continued obedience of the masses to market interests.
[edit]
The theory
Although Western culture used to be divided into national markets and then into highbrow, middlebrow and lowbrow, the modern view of mass culture is that there is a single marketplace in which the best or most popular works succeed. This recognizes that the