Cultural Differences Between France And The United States
As can be seen in the previous sections, their problems stemmed from their lack of understanding French culture. Because of this, their entry strategy using wholly owned operations may not have been the right choice. In order to recommend a different strategy, the cultural distance theory will be used to better understand the differences between the home and host country. Based off of Hostede (1984) five dimensions, Makino and Reupert (2000) found that in respect to those five dimensions a company can determine its amount of ownership that should retain when choosing to enter a foreign market. The graph (Figure 2) below illustrates the cultural differences between France and the United States.Many of these differences contributed to the failures