Cultivation Theory & Stereotypes
Outline I. Stereotypes:
1. Definition.
2. Types.
3. Effect of media. II. Media & Stereotypes. III. Cultivation theory. IV. Examples on Cultivation theory & Stereotypes. 1. Arabs. 2. Latinos. 3. Nazis. V. Real life example. VI. Conclusion.
Cultivation theory & Stereotypes
Abstract
Stereotypes are as old as the culture of human race itself; it has been considered as a reason of conflicts for a long time as hatred appeared between different groups of people because of the bad image they drew and had about each other. Stereotypes are a sort of hasty generalizations regardless the exceptions, or in other words; assumptions made by outsiders on a member of a group based on the characteristics known about his group. They are often wrong assumptions because they are based on an image about what people in this group are like, even if they are not the ones who built it by themselves, but other people did that for them. They are not necessary to be negative stereotypes discriminating the meant group like "women can 't drive", but also could be positive like "Black men are good at basketball"
Stereotypes are allowed to appear in the media in any place in the world; stereotypes can be very helpful when they are used in the media because they help building a very quick image and identity for the person or the group presented in the media creating an image that could be easily comprehended and quickly understood by the audience. Regardless the negative impacts that stereotypes could cause, it cannot be neglected or left aside in the media, especially in the advertising, entertainment, and news industry. They act like code words that help people form a quick, clear, and understood idea about a person or a group 's behavior, relating that behavior to factors like: class, religion, race, ethnicity, gender, sexual orientation, social role, or occupation.
Types of Stereotyping:
1. Gender: Stereotypes based on gender
1. Definition.
2. Types.
3. Effect of media. II. Media & Stereotypes. III. Cultivation theory. IV. Examples on Cultivation theory & Stereotypes. 1. Arabs. 2. Latinos. 3. Nazis. V. Real life example. VI. Conclusion.
Cultivation theory & Stereotypes
Abstract
Stereotypes are as old as the culture of human race itself; it has been considered as a reason of conflicts for a long time as hatred appeared between different groups of people because of the bad image they drew and had about each other. Stereotypes are a sort of hasty generalizations regardless the exceptions, or in other words; assumptions made by outsiders on a member of a group based on the characteristics known about his group. They are often wrong assumptions because they are based on an image about what people in this group are like, even if they are not the ones who built it by themselves, but other people did that for them. They are not necessary to be negative stereotypes discriminating the meant group like "women can 't drive", but also could be positive like "Black men are good at basketball"
Stereotypes are allowed to appear in the media in any place in the world; stereotypes can be very helpful when they are used in the media because they help building a very quick image and identity for the person or the group presented in the media creating an image that could be easily comprehended and quickly understood by the audience. Regardless the negative impacts that stereotypes could cause, it cannot be neglected or left aside in the media, especially in the advertising, entertainment, and news industry. They act like code words that help people form a quick, clear, and understood idea about a person or a group 's behavior, relating that behavior to factors like: class, religion, race, ethnicity, gender, sexual orientation, social role, or occupation.
Types of Stereotyping:
1. Gender: Stereotypes based on gender
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