Csr at Mcdonald's
The most essential characteristic of an organisation is the focus on ethical behavior. By ‘doing the right thing’ internally and externally the business can create a good working environment, whereas at the same time the surroundings and the society takes advantage. Difficult is that ethical matters are based on individual principles and ideals. Resultantly, ethical matters are not easy to put into effect and easy to overlook. Corporate social responsibility (CSR) is rapidly becoming one of the principles on which modern business is built (Hancock, 2004). Areas can be identified were improvements should be made, and use it for strategies in future business plans. CSR refers to the economic, legal, ethical and discretionary responsibilities (Carroll & Buchholtz, 2000; Swanson, 1995). The organisations are furthermore faced up to social demands for which they are likely to show responsibility for. Following the organisation can respond in different ways. The different types of responding to the social demand are obstructive, defensive, accommodative or proactive (Carroll & Gatewood, 1981). Within this essay it will be examined how these CSR principles were / are utilized in the service business McDonald’s. For evaluating the social performance of McDonald’s there will be a closer look at the ethical & discretionary responsibilities and the responses proactive & accommodative. Finally it will be examined how to improve the social responsibility of McDonald’s by using the tools code of ethics and ethical structures. McDonald’s opened its first Bar-B-Que restaurant in 1940 by the two brothers Richard and Maurice McDonald in San Bernadino, California. It has grown quickly and opened the 100th restaurant in 1959. Later in 1967 it opened the first international restaurants in Canada and Puerto Rico and is today selling its products in 118 countries around the globe. Nowadays social responsibility is the main concern for McDonald’s (McDonalds, 2009).
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