Crocs Competitive Profile Essay
Competitive Profile Matrix for Crocs Inc. Crocs Inc. Nike Inc. Deckers Outdoor
Critical Success Factors Weight Rating Score Rating Score Rating Score
Advertising 0.15 2 0.30 3 0.45 2 0.30
Management 0.24 3 0.72 3 0.72 2 0.48
Global Expansion 0.01 2 0.02 3 0.03 1 0.01
Customer Loyalty 0.02 2 0.04 4 0.08 3 0.06
Product Quality 0.62 4 2.48 4 2.48 4 2.48
Financial Position 0.01 4 0.04 4 0.04 1 0.01
Price Competitiveness 0.03 4 0.12 2 0.06 3 0.09
Market Share 0.03 4 0.12 3 0.09 3 0.09
Total 1.00 3.84 3.96 3.53
Critical Success Factors Weight Rating Score Rating Score Rating Score
Advertising 0.15 2 0.30 3 0.45 2 0.30
Management 0.24 3 0.72 3 0.72 2 0.48
Global Expansion 0.01 2 0.02 3 0.03 1 0.01
Customer Loyalty 0.02 2 0.04 4 0.08 3 0.06
Product Quality 0.62 4 2.48 4 2.48 4 2.48
Financial Position 0.01 4 0.04 4 0.04 1 0.01
Price Competitiveness 0.03 4 0.12 2 0.06 3 0.09
Market Share 0.03 4 0.12 3 0.09 3 0.09
Total 1.00 3.84 3.96 3.53