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Critically Evaluate the Cognitive Theory of Stereotyping.

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Critically Evaluate the Cognitive Theory of Stereotyping.
Critically evaluate the cognitive theory of stereotyping.

B231: Social Interaction, Exam Paper 1998, Question 4.

Graeme Gordon

Stereotyping is a form of pre judgement that is as prevalent in today's society as it was 2000 years ago. It is a social attitude that has stood the test of time and received much attention by social psychologists and philosophers alike. Many approaches to, or theories of stereotyping have thus been raised. This essay evaluates the cognitive approach that categorisation is an essential cognitive process that inevitably leads to stereotyping. Hamilton (1979) calls this a 'depressing dilemma'.

Brown's (1995) definition of stereotyping through prejudice is the 'holding of derogatory social attitudes or cognitive beliefs, the expression of negative affect, or the display of hostile or discriminatory behaviour towards members of a group on account of their membership to that group'. This definition implies that stereotyping is primarily a group process, through the individuals psyche's within that group. A further idea of stereotyping, defined by Allport (1954) as 'thinking ill of others without warrant', is that people 'make their mind up' without any personal experience. This pre judgement about a whole group is then transferred to the stigmatisation of any individuals in that group. It is these ideas that the essay aims to evaluate, through the cognitive process of categorisation and the above definitions that bring about three distinct features of stereotyping, that our cognition can be demonstrated through.

The first characteristic of stereotyping is over-generalisation. A number of studies conducted found that different combinations of traits were associated with groups of different ethnic and national origin (Katz and Braly, 1933). However, stereotyping does not imply that all members of a group are judged in these ways, just that a typical member of a group can be categorised in such judgements, that they possess the



References: ALLPORT, G.W. (1954). The nature of prejudice. London: Addison-Wesley. BILLIG, M. (1985). Prejudice, categorisation and particularisation: From a perceptual rhetorical approach, European Journal of Social Psychology, 15, 70-103. BROWN, R. (1995). Prejudice. Oxford: Blackwell and Cambridge, Massachusetts. DUNCAN, B.L. (1976). Differential social perception and attribution of intergroup violence: Testing the lower limits of stereotyping blacks, Journal of Personality and Social Psychology, 34, 590-598. ESSED, P. (1988). Understanding verbal accounts of racism: Politics and heuristics of reality constructions, Text, 8, 5-40. HAMILTON, D.L. (1979). A cognitive - attributional analysis of stereotyping, In: Berkovitz, L. (ed.), Advances in Experimental Psychology, Vol. 12, Academic Press, New York. HOGG, M.A. & ABRAMS, D. (1988). Social identifications, London: Routledge. HORWITZ, M. & RABBIE, J.M. (1982). Individuality and membership in the intergroup system, pp.241-274, In: Tajfel, H. (ed.), Social Identity and Intergroup Relations, Cambridge: Cambridge University Press. HOWITT, D., BILLIG, M., CRAMER, D., EDWARDS, D., KNIVETON, B., POTTER, J. & RADLEY, A. (1989). Social psychology: Conflict and continuities, Milton Keynes: Open University Press, and Philadelphia. JONES, E.E., WOOD, G.C. & QUATTRONE, G.A. (1981). Perceived variability of personal characteristics in in-groups and out-groups: the role of knowledge and evaluation, Journal of Personality and Social Psychology, 7, 523-528. KATZ, D. & BRALY, K. (1993). Racial prejudice and racial stereotypes, Journal of Abnormal and Social Psychology, 30, 175-93. NEISSER, U. (1976). Cognition and reality, W. H. Freeman, San Francisco. PARK, B., & ROTHBART, M. (1982). Perception of out-group homogeneity and levels of social categorisation: memory for the subordinate attributes of in-group and out-group members, Journal of Personality and Social Psychology, 42, 1031-1068. ROSCH, E., MERVIS, C.B., GRAY, W.D., JOHNSON, D.M. & BAYES-BRAEM, P. (1976). Basic objects in natural categories, Cognitive Psychology, 8, 382-439. TAJFEL, H. (1981). Human groups and social categories, Cambridge: Cambridge University Press.

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