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Critically Evaluate Maslow’s Hierarchy of Needs as Way of Understanding Employee Motivation in Contemporary Chinese Business

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Critically Evaluate Maslow’s Hierarchy of Needs as Way of Understanding Employee Motivation in Contemporary Chinese Business
Critically evaluate Maslow’s hierarchy of needs as way of understanding employee motivation in contemporary Chinese business.

Because of the great developing and consume potentials in China, more and more multinationals are attracted. Companies who had rich successful experiences in west have difficulties to manage in this unfamiliar emerging market (in Alas, 2008). To define the way of understanding employee in China, needs and motivations of Chinese employees should be considered first. Maslow 's hierarchy of needs as one of the most discussed theories which related to people motivations should be included. According to Maslow’s model, individuals have the same order of needs all over the world. Some criticisms pointed out that needs would change under different cultures. Furthermore, following the great changes of China, employee motivations between new China and contemporary China changed as well. Due to the reform in China, Chinese people have more chance to communicate with western which gave a important impact on Chinese employees’ work values and motivations. This essay will evaluate Maslow’s hierarchy of needs as way of understanding employee motivation in contemporary Chinese business.

From Maslow’s perspective (in Geren, 2011), human needs are the same worldwide. It indicated that the hierarchy of needs which developing based on U.S. society can be applied all over the world. Whereas the research of Hofsted (2001) reported that people under different cultures have diverse values which have a motivational influence on life choices and behaviors (in Alas, 2008). Compared with the individualism culture in U.S., China exists as a collectivist society due to its long history of traditional culture and the dominant position of imperial power. Individuals in the individualistic society are concerned more about self-success, but for Chinese people, maintain harmony within their social environment is more significant. According to Kirkman and Shapiro (in



References: Alas, R. (2008) Attitudes and values in Chinese manufacturing companies: A Comparison with Japanese, South Korean and Hong Kong companies. Chinese Management Studies Vol.2 No.1 pp. 32-51 Marre, W. (2011) Is GOOGLE Employee Heaven? Available from: [March 2012] Gambrel, P; Cianci, R. (2003) Maslow’s Hierarchy of needs: Does It Apply In A Collectivist Culture. Journal of Applied Management and Entrepreneurship; Apr 2003; 8,2; ABI/INFORM Global pg. 143 Gallo, F. (2008) Business Leadership In China: How to Blend Best Western Practices with Chinese Wisdom, Publisher: Wiley; (August 1, 2008) Geren, B. (2011) Motivation: Chinese theoretical Perspectives. Journal of Behavioural Studies in Business Vol.3 [online]. Available from: [March 2012] Hofstede,G.(2001) Culture 's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nation(2nd ed.), SAGE Publications: Thousand Oaks, CA Jaw, B-S; Ling, Y-H; Wang, C.Y-P; Chang, W-C. (2007) The impact of culture on Chinese employees ' work values. Personnel Review Vol. 36 No.1, 2007 (pp. 128-144)

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