Critical Essay Cib 100
COMMUNICATION IN BUSINESS 100
ASSESSMENT ONE
* Name | * Clarissa Stella Kurniawan | * Student number | * 17181785 | * Email | * c.kurniawan@student.curtin.edu.au | * Tutor’s name | * Edith Yong | * Tutorial Day and Time | * Friday and 4pm | * Company | * Willmar International | * Semester and Campus Details | * Trimester 2A and Singapore | * Title * * (Word Count : 1592 words) | * An Examination of the performance of Willmar International * * |
Introduction
Willmar International Limited is Asia’s leading agribusiness group which engages in activities such as edible oils refining, oil palm cultivation, oilseeds crushing, consumer pack edible oils processing and merchandising, and among others (Goon, 2012). In today 's era of globalization, the orientation of a business is looking for a profit (profit-oriented). The basic principle is then accepted extensively in the business world is business. By adhering to this principle, a company can justify all sorts of ways to achieve the most profit. However, this time the company is not only required to make a profit and justify all sorts of ways to achieve it, but they also have to know their social responsibility in the community that are useful to maintain survival of the company itself. It is often referred as Corporate Social Responsibility. The stakeholder is interested in how a big company like Willmar International manages their operations to maximize profits and minimize expenses. (Hong, 2012). This essay will review the social performance of Willmar International regarding company’s action on society and stakeholders. The focus of the stakeholders as being explained in this essay are the villagers around the plantation, international and local civil organization and the government. There are other stakeholders in Willmar International’s operations. However, these are beyond the scope of this essay.
ASSESSMENT ONE
* Name | * Clarissa Stella Kurniawan | * Student number | * 17181785 | * Email | * c.kurniawan@student.curtin.edu.au | * Tutor’s name | * Edith Yong | * Tutorial Day and Time | * Friday and 4pm | * Company | * Willmar International | * Semester and Campus Details | * Trimester 2A and Singapore | * Title * * (Word Count : 1592 words) | * An Examination of the performance of Willmar International * * |
Introduction
Willmar International Limited is Asia’s leading agribusiness group which engages in activities such as edible oils refining, oil palm cultivation, oilseeds crushing, consumer pack edible oils processing and merchandising, and among others (Goon, 2012). In today 's era of globalization, the orientation of a business is looking for a profit (profit-oriented). The basic principle is then accepted extensively in the business world is business. By adhering to this principle, a company can justify all sorts of ways to achieve the most profit. However, this time the company is not only required to make a profit and justify all sorts of ways to achieve it, but they also have to know their social responsibility in the community that are useful to maintain survival of the company itself. It is often referred as Corporate Social Responsibility. The stakeholder is interested in how a big company like Willmar International manages their operations to maximize profits and minimize expenses. (Hong, 2012). This essay will review the social performance of Willmar International regarding company’s action on society and stakeholders. The focus of the stakeholders as being explained in this essay are the villagers around the plantation, international and local civil organization and the government. There are other stakeholders in Willmar International’s operations. However, these are beyond the scope of this essay.
References: Colchester, Marcus. 2011. “Human Rights abuses and land conflict in The PT Asiatic Persada concession in Jambi:Report of an independent investigation into land disputes and forced eviction in a palm oil estate” Goon, 2009. “Sustainability Report 2009”. CSR Tribune. http://www.wilmar- international.com/wp-content/uploads/2012/11/Wilmar-SR-2009_single.pdf Kemp, Melody. 2012. “Green Deserts: The Palm Oil Conflict”. Corpwatch, February 16. http://www.corpwatch.org/article.php?id=15667 Mongabay. 2013. “Wilmar to cut off suppliers found to be setting fires”. Mongabay, July 1 Newsweek. 2012. “Green Rankings 2012: Green Companies”. The Daily Beast, October 12 TheStar. 2013. ”Return of haze , hotposts detected in Indonesia.” The Star, July 21. http://www.thestar.com.my/News/Nation/2013/07/21/haze-singapore-back.aspx Worldwatch. 2013.” More Businesses Pursue Triple Bottom Line for a Sustainable Economy “ Worldwatch, April 30