CREATIVITY ANDINNOVATIONHow Innovative Are YouSolve The
CREATIVITY AND
INNOVATION
How innovative are you?
Solve the problem
Remove three sticks to leave four
See this figure?
Divide the figure below into as many pieces as you can by making four straight cuts with a long knife
2 Dimensions=11
Cuts and pieces
3 dimensions=14
imagine it’s a cake
Another Perspective
Fold it after each cut=16
New Challenge
A company manufactures glassware. The last step of the process is to wrap glasses individually in used newspapers and then place them in a specially designed box. The box is then sealed.
Management notices low productivity with this last step, observing that workers occasionally stop to read the newspapers? What can management do to increase productivity?
Steps to Personal
Creativity
1. Accept that you can be creative
2. Question traditional assumptions
3. Expand your problem-solving styles
4. Employ creativity techniques
5. Practice thinking in new ways
6. Learn when your creative thinking is best
Adapted in part from Higgins, James M. 1997. Escape From The Maze. New York: New
Management Publishing.
Relevance to Globalization
In a rapidly changing global world, managers must use all their abilities to anticipate opportunities and threats
Future Visions of the Auto
Industry
Fuel injections will require much less gas
Need for lean production
There will be need for small autos to serve utilitarian mass markets There will be more women drivers in Europe and Asia
Emotions will be used to promote products
Increased speed limits
More roads will be needed
Future Visions of the Food
Industry
This is a recession-proof industry with very slim profit margins We see segmentation of markets and niche development
Many consumers/nations leapfrog to the latest trends rather than following a particular development process
The natural environment is increasingly important
Computer technology linking suppliers gets food to market at a lower price
In
INNOVATION
How innovative are you?
Solve the problem
Remove three sticks to leave four
See this figure?
Divide the figure below into as many pieces as you can by making four straight cuts with a long knife
2 Dimensions=11
Cuts and pieces
3 dimensions=14
imagine it’s a cake
Another Perspective
Fold it after each cut=16
New Challenge
A company manufactures glassware. The last step of the process is to wrap glasses individually in used newspapers and then place them in a specially designed box. The box is then sealed.
Management notices low productivity with this last step, observing that workers occasionally stop to read the newspapers? What can management do to increase productivity?
Steps to Personal
Creativity
1. Accept that you can be creative
2. Question traditional assumptions
3. Expand your problem-solving styles
4. Employ creativity techniques
5. Practice thinking in new ways
6. Learn when your creative thinking is best
Adapted in part from Higgins, James M. 1997. Escape From The Maze. New York: New
Management Publishing.
Relevance to Globalization
In a rapidly changing global world, managers must use all their abilities to anticipate opportunities and threats
Future Visions of the Auto
Industry
Fuel injections will require much less gas
Need for lean production
There will be need for small autos to serve utilitarian mass markets There will be more women drivers in Europe and Asia
Emotions will be used to promote products
Increased speed limits
More roads will be needed
Future Visions of the Food
Industry
This is a recession-proof industry with very slim profit margins We see segmentation of markets and niche development
Many consumers/nations leapfrog to the latest trends rather than following a particular development process
The natural environment is increasingly important
Computer technology linking suppliers gets food to market at a lower price
In