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creativity and innovation management

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creativity and innovation management
Creativity and innovation management
Establishment of an enterprise entails making profit through production of products that satisfy the customer and at the same time maintain the social and environment effects of the production. The growth and development of enterprise will thus have supportive elements that ensure that each period in production brings a difference to the business. The comparison of the first automobile in the world cannot be compared to the current automobiles. There is a difference in the safety measures and the efficiency in fuel consumption this is because of the innovation and creative management that promote sustainability.
Creating a difference involves building of an environment in which new ideas are developed and nurtured to meet specific goals of an organization. Creative management is been used by Volkswagen Hong Kong to ensure that consumers are satisfied in the quality of the automobile they assemble. The difference between a model of the 20th century and the 21st century can attest. Creative management enables an idea to shape into a business model that will ensure that the needs of the consumer are catered for at the same time creating revenue for the organization. However, the idea has analysis before conceptualization into a business model.
Innovative management enables the organization to develop the idea into a business model (Malhotra, 2000). It provides for the analysis of the idea in light of the profitability and value addition to the company, the consumer and the social aspect.
Creative management is the way practices of management are practiced to enable the development of new ideas in the organization (Wankel & DeFillippi, 2002). New ideas in the organization improve efficiency in production and enrich the customer’s satisfaction through value addition while improving the organizations revenue. The development of the new ideas is because of innovative management that provides for the development of the ideas into



References: Higgins, J. M., 2005. 101 Creative Problem Solving Techniques: The Handbook of New Ideas for Business. 2005 ed. Winter Park: New Management Publisher Company. Malhotra, Y., 2000. Knowledge management and business model innovation. Hershey: Pa. [u.a.] Idea Group Publishing. Osterwalder, A. & Pigneur, Y., 2013. Business model generation. Hoboken: N.J. : Wiley. Wankel, C. & DeFillippi, B., 2002. Rethinking management education for the 21st century. Greenwich, Conn: Information Age Pub.

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