Creating Customer Experience
Running head: MANAGING CUSTOMER EXPERIENCE
Managing the Customer Experience
- M.A.C Cosmetics - KÉRASTASE Hair Care Products
Michelle Widitania Kostan
(12738317)
BU1006
Ms. Parvin
Thursday, April 4, 2013
M.A.C Cosmetics
To begin with, M.A.C is the abbreviation of Makeup Artistery Cosmetics. This company begins with the combination of ideas from two men with a creative vision in the world of fashion. Frank Toskan, a fashion photographer, and a make up artist Frank Angelo. M.A.C was primarily made especially for beauty proffesionals and the fashion industries for stage make up and visual effects during photo shoots. With prestigious images and endorsement, MAC cosmetics took the fashion industries by storm as a leading proffesional artist’s cosmetics brand (Michalak, 2006).
Moreover, as existing strategies that are use for costumer relation is that M.A.C cosmetics employs make up artists with entertainment make up artistery backgrounds so that costumers can ask for experts’ advise to create natural, trendy, glamorous look, or even advise on a skin type, coloring, and application techniques with no sales obligation (M.A.C Pro, 2013). At the same time, MAC cosmetics are indeed seeking for a high fashion and to be a trendsetter in make-up artisery world. In view of the fact that every season MAC launches cosmetics with current trends and seasonal color, which brings new endorsement celebrities’ faces and constantly rising up to meet the needs of celebrity and their stylist and last but not least, women in particular.
On top of that, there are more strategies and possibilities for M.A.C to gain more customers, which is by improving the strategies in delivering the better customer experience. First of all, M.A.C could gain more customers by providing a “Personal Make-up Artist” as an extra service instead of just advising and making a trial make-up which can only be done in the M.A.C counters it self. This “Personal Make-Up Artist” program
Managing the Customer Experience
- M.A.C Cosmetics - KÉRASTASE Hair Care Products
Michelle Widitania Kostan
(12738317)
BU1006
Ms. Parvin
Thursday, April 4, 2013
M.A.C Cosmetics
To begin with, M.A.C is the abbreviation of Makeup Artistery Cosmetics. This company begins with the combination of ideas from two men with a creative vision in the world of fashion. Frank Toskan, a fashion photographer, and a make up artist Frank Angelo. M.A.C was primarily made especially for beauty proffesionals and the fashion industries for stage make up and visual effects during photo shoots. With prestigious images and endorsement, MAC cosmetics took the fashion industries by storm as a leading proffesional artist’s cosmetics brand (Michalak, 2006).
Moreover, as existing strategies that are use for costumer relation is that M.A.C cosmetics employs make up artists with entertainment make up artistery backgrounds so that costumers can ask for experts’ advise to create natural, trendy, glamorous look, or even advise on a skin type, coloring, and application techniques with no sales obligation (M.A.C Pro, 2013). At the same time, MAC cosmetics are indeed seeking for a high fashion and to be a trendsetter in make-up artisery world. In view of the fact that every season MAC launches cosmetics with current trends and seasonal color, which brings new endorsement celebrities’ faces and constantly rising up to meet the needs of celebrity and their stylist and last but not least, women in particular.
On top of that, there are more strategies and possibilities for M.A.C to gain more customers, which is by improving the strategies in delivering the better customer experience. First of all, M.A.C could gain more customers by providing a “Personal Make-up Artist” as an extra service instead of just advising and making a trial make-up which can only be done in the M.A.C counters it self. This “Personal Make-Up Artist” program
References: Customer Service. (n.d.). M.A.C Pro. Retrieved April 29, 2013, from https://www.maccosmetics.com/macpro/cms/functional/customerservice.tmpl History of KÉRASTASE. (n.d.). Full Line of KÉRASTASE Products. Retrieved April 4, 2013, from http://www.lsalon.com/Kerastase/kerastase_history.htm Kerastase Paris - Professional Hair Care and Hair Styling Products. (n.d.). Kerastase Paris - Professional Hair Care and Hair Styling Products. Retrieved April 1, 2013, from http://www.kerastase-usa.com/on/demandware.store/Sites-kerastase-Site/default/Page-Show?cid=aboutus-research Michalak, J. (n.d.). Company History MAC Cosmetics. Makeup Tips | Cosmetics. Retrieved March 29, 2013, from http://makeup.lovetoknow.com/Company_History_MAC_Cosmetics Research and Development. (n.d.). Kerastase Paris - Professional Hair Care and Hair Styling Products. Retrieved April 1, 2013, from http://www.kerastase-usa.com/on/demandware.store/Sites-kerastase-Site/default/CustomerService-Show