Cox and Kings
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|ASSIGNMENT COVER SHEET |
|Student Details |
|Family Name: KHARTABIL |
|Given Name: SHANE |
|Student Number: C3026276 |
|Course Details |
|Course Name: International Marketing |
|Course Code: GSBS6041 |
|Lecturer 's Name: Dr. Siva Muthaly |
|Assignment Details |
|Task Name : MALAYSIA ASEAN’S CULTURAL GOLDMINE |
|Task No: 1 |
|Due Date: 16 MARCH 2004 |
|Date Submitted: 16 MARCH 2004 |
|PLEASE NOTE
|ASSIGNMENT COVER SHEET |
|Student Details |
|Family Name: KHARTABIL |
|Given Name: SHANE |
|Student Number: C3026276 |
|Course Details |
|Course Name: International Marketing |
|Course Code: GSBS6041 |
|Lecturer 's Name: Dr. Siva Muthaly |
|Assignment Details |
|Task Name : MALAYSIA ASEAN’S CULTURAL GOLDMINE |
|Task No: 1 |
|Due Date: 16 MARCH 2004 |
|Date Submitted: 16 MARCH 2004 |
|PLEASE NOTE
Bibliography: • Abdullah, A. (1992a) Local Values in Malaysiam managerial practices: Some implications for communication, leading and motivating, INTAN Management Journal, 1(1), 3-11. • Buzzell, Robert D. (1986), "Can You Standardize Multinational Marketing?" Harvard Business Review, November-December, 102-113. • Michael G. Peletz, Islamic Modern: Religious Courts and Cultural Politics in Malaysia, 2001 • Kenichi Ohmae, (1990) The Borderless World. Power and Strategy in the Interlinked Economy, 105-6) • R.Fletcher & L. (2002) International Marketing, An Asia-Pacific Perspective, Brown, Prentice Hall, ISBN 1 74009 7289 (Second Edition).