course work
Coursework Guidelines
The task is to :
As a management consultant to a British Retailing Company...
...to research, and write a report for them on the attractiveness of ONE of the Asian Tiger/Dragon countries
...with regard to an investment by that UK Retailer, leading to its market entry into the countries selected for the research
The term ‘Retailer’ can cover any sector of retailing eg. food, electrical goods, furniture/housewares, clothing, computers/mobile phones, or can encompass all of these categories (eg. ‘superstores’ like Asda, Tesco) – but you should indicate which category/categories you are going to research
Allocation of Marks
Analysis of political/economic/cultural/ethical risk 35%
Identification and evaluation of business opportunities 35%
Use of appropriate(corporate) examples to support your arguments 10%
What is your recommendation ?(for the UK Company to invest in) provide reasons for this advice – consistent with the foregoing analysis; and propose a market entry strategy for the UK Company to adopt in that particular country. 20%
Section by Section Comments
1. Risk Analysis Qns. to ask;
What form of political system ? (totalitarian/democratic); what kind of economic policies ? (government controlled/regulated/free market); what kind of social system ? (regulated/controlled by govt./individual freedoms) – as covered in...
...the Root Model, applied (optional) in terms of instability risk; ownership/control risk; operations risk; transfer/repatriation risk Section by Section... What incidence of cultural/ethical risk, as evidenced by the existence of fundamental cultural differences between host and home (UK, in this case) countries – such as the extent of govt. influence in business, the significance of religion, the existence of an ethnic mix, the degree of toleration of
The task is to :
As a management consultant to a British Retailing Company...
...to research, and write a report for them on the attractiveness of ONE of the Asian Tiger/Dragon countries
...with regard to an investment by that UK Retailer, leading to its market entry into the countries selected for the research
The term ‘Retailer’ can cover any sector of retailing eg. food, electrical goods, furniture/housewares, clothing, computers/mobile phones, or can encompass all of these categories (eg. ‘superstores’ like Asda, Tesco) – but you should indicate which category/categories you are going to research
Allocation of Marks
Analysis of political/economic/cultural/ethical risk 35%
Identification and evaluation of business opportunities 35%
Use of appropriate(corporate) examples to support your arguments 10%
What is your recommendation ?(for the UK Company to invest in) provide reasons for this advice – consistent with the foregoing analysis; and propose a market entry strategy for the UK Company to adopt in that particular country. 20%
Section by Section Comments
1. Risk Analysis Qns. to ask;
What form of political system ? (totalitarian/democratic); what kind of economic policies ? (government controlled/regulated/free market); what kind of social system ? (regulated/controlled by govt./individual freedoms) – as covered in...
...the Root Model, applied (optional) in terms of instability risk; ownership/control risk; operations risk; transfer/repatriation risk Section by Section... What incidence of cultural/ethical risk, as evidenced by the existence of fundamental cultural differences between host and home (UK, in this case) countries – such as the extent of govt. influence in business, the significance of religion, the existence of an ethnic mix, the degree of toleration of