Course Syllabus W2015 
Mktg 450 Prof. Richard Yalch
Winter 2015 Office: 511 PACCAR
Section (A): MW 3:30-5:20 Office: MW 11 to 12:30
Dempsey 012 O: (206) 543-1944
Section (B): MW 8:30-10:20 email: ryalch@uw.edu
PACCAR 392 H: (425) 922-0252 TA: Hui Li huili21@uw.edu REQUIRED & RECOMMENDED READINGS:
(TEXT) Babin/Harris, CB6. 2015 (highly recommended to supplement packet materials)
( ) There are 2 workbooks – one for each half of the course. The second one will be available after the midterm exam.
marked readings are included in the workbooks which are available from the Rams copy Center on U. Ave (4144 U. Way). Although this information will also be available on the course website on CANVAS, it is highly desirable that each student bring the workbook to class so that they can follow along and participate in the discussion. Additional readings may be distributed when appropriate.
Date Assignment ( readings are in the packet ) 1 – 5 1. Course Introduction & Consumers as Information Processors
TEXT, Chapter 1 (especially pp 2-8, 14-20)
Class Discussion – Recent Shopping Experiences & The American Dream
Video: When Is It Good to be Poor?
1 – 7 2. Consumers as Information Processors I
TEXT, Chapter 3 (47-49 & 59-60) & ch.12 (pp. 246-253) & ch 13 (264-267)
Notes on Information Processing (in packet & CANVAS) 1 – 12 3. Consumers as Information Processors II
TEXT CH. 4 (pp. 79-83)
Form Research Groups & Discuss Projects
Notes on Crisis Management
Written Assignment Due: evaluating on-line shopping using consumer behavior theory – digital download from
Winter 2015 Office: 511 PACCAR
Section (A): MW 3:30-5:20 Office: MW 11 to 12:30
Dempsey 012 O: (206) 543-1944
Section (B): MW 8:30-10:20 email: ryalch@uw.edu
PACCAR 392 H: (425) 922-0252 TA: Hui Li huili21@uw.edu REQUIRED & RECOMMENDED READINGS:
(TEXT) Babin/Harris, CB6. 2015 (highly recommended to supplement packet materials)
( ) There are 2 workbooks – one for each half of the course. The second one will be available after the midterm exam.
marked readings are included in the workbooks which are available from the Rams copy Center on U. Ave (4144 U. Way). Although this information will also be available on the course website on CANVAS, it is highly desirable that each student bring the workbook to class so that they can follow along and participate in the discussion. Additional readings may be distributed when appropriate.
Date Assignment ( readings are in the packet ) 1 – 5 1. Course Introduction & Consumers as Information Processors
TEXT, Chapter 1 (especially pp 2-8, 14-20)
Class Discussion – Recent Shopping Experiences & The American Dream
Video: When Is It Good to be Poor?
1 – 7 2. Consumers as Information Processors I
TEXT, Chapter 3 (47-49 & 59-60) & ch.12 (pp. 246-253) & ch 13 (264-267)
Notes on Information Processing (in packet & CANVAS) 1 – 12 3. Consumers as Information Processors II
TEXT CH. 4 (pp. 79-83)
Form Research Groups & Discuss Projects
Notes on Crisis Management
Written Assignment Due: evaluating on-line shopping using consumer behavior theory – digital download from