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Cosway Berhad

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Cosway Berhad
TABLE OF CONTENTS

NO. | TITLE | | ACKNOWLEDGEMENT | | BACKGROUND OF COMPANY | | PROFILE OF THE ORGANIZATION | | ENVIRONMENT FACTORS | | ENTRY MODE DECISIONS | | CONCLUSION | | REFERENCES |

ACKNOWLEDGEMENT

This assignment is the analysis and researches about COSWAY SdnBerhad. It will not be completed successfully if not for the concerted efforts of various individuals and we give my heartfelt thanks to our lecturer, friends, and family members.
First of all, we would like to give our highest gratitude to Dr. YuslizaMohdYusof, Dr. Shankar Chelliah and Dr.KhairulAnuar B. Mohammad Shahour International Business (ATW 395_ATP 393) lecturers who taught and gave invaluable guidance on completing this report. Without our Lecturers help and guidance, this assignment will not meet its completion deadline.
Heartfelt thanks to our family members for providing help, support and guidance while completing this assignment. They kept us motivated all the time which made it possible for us to complete our assignment with full commitment.
We also feel it is important to acknowledge and thank our group members for providing us with the help we needed all the while. A special thanks to Abdul HadiMansor our group leader, RuuhulAzmanniahBTYusof, NorIzianieBinti Abdul Halim, Xiao Yan and Song Xueliang.
Last but not least, we would like to thank God for his blessings and for blessing all that are directly and indirectly involved in the completion of this assignment. Again, thank you to all individuals and organizations that made this assignment possible, without your cooperation, this assignment might not be successful.

SECTION 1 : BACKGROUND OF COMPANY

COSWAY (M) is one of the pioneers in the direct selling industry in Malaysia. Since 1979, Cosway (M) has established a significant presence in Malaysia and has also grown into a regional player notably in Taiwan, Hong Kong, South Korea, Indonesia, Thailand, Australia, Brunei, Macau and

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