Costco's Strengths
Costco’s strengths are linked to the company’s current operations and strategies. The strengths in the SWOT analysis model are the capabilities (internal strategic factors) that firms use for profitable business. In Costco’s case, the following are the most notable strengths: As the leading membership warehouse club chain in the United States, Costco is strong because of its market presence. The company’s name is popular among consumers. Also, Costco’s expansive supply chain is a strength that relates to the firm’s ability to achieve economies of scale. Another strength of Costco is its Kirkland Signature brand, which consumers view as a label of quality. Costco’s philosophy is to provide its members with quality goods at the most competitive