Corporate Social Responsibility: Practice and Theory
small numbers are not necessarily low on value. One important criterion to judge a programme should be to judge its effectiveness by judging whether students are completing the education till the desired level. Gyanda has strongly proved that if the community and the students are followed up well and their involvement in the programme is sustained, it is possible to ensure the enrolled students that theirs would be the last generation in poverty. For the financial sustainability, programme is funded through a committed corpus and recurring cost model. It ensures that the programme continues without any
problem. This is important because education for us is a programme and not a project that require continuance. The basic premise of the programme is that providing infrastructure or material aid will not suffice actual need of providing quality education and ensuring completion of education especially to first generation learners studying in Municipal Schools. There is a need for working closely with students and parents for at least 6 to 8 years and tracking their educational achievement, attendance, and thus grooming them into independent individuals.
HSBC: CSR for Corporate Sustainability
Tushna Mehta
Manager - Corporate Sustainability HSBC India e-mail: tushnamehta@hsbc.co.in
Aloka Majumdar
Head—Corporate Sustainability HSBC India e-mail: alokamajumdar@hsbc.co.in
he sustainability movement at HSBC has seen several stages while evolving into what it is today. Over the past decade, the bank has taken initiatives which, taken together, have now become a part of its ethos and defines what HSBC is about. The movement is borne out of a deep understanding of what really drives businesses, and that sustainability is not just a nice thing to do; it is the right thing to do for every business. Why sustainability? HSBC believes, for any business to sustain and grow in the long term, it cannot see itself as being isolated from the community around it. Hence,
problem. This is important because education for us is a programme and not a project that require continuance. The basic premise of the programme is that providing infrastructure or material aid will not suffice actual need of providing quality education and ensuring completion of education especially to first generation learners studying in Municipal Schools. There is a need for working closely with students and parents for at least 6 to 8 years and tracking their educational achievement, attendance, and thus grooming them into independent individuals.
HSBC: CSR for Corporate Sustainability
Tushna Mehta
Manager - Corporate Sustainability HSBC India e-mail: tushnamehta@hsbc.co.in
Aloka Majumdar
Head—Corporate Sustainability HSBC India e-mail: alokamajumdar@hsbc.co.in
he sustainability movement at HSBC has seen several stages while evolving into what it is today. Over the past decade, the bank has taken initiatives which, taken together, have now become a part of its ethos and defines what HSBC is about. The movement is borne out of a deep understanding of what really drives businesses, and that sustainability is not just a nice thing to do; it is the right thing to do for every business. Why sustainability? HSBC believes, for any business to sustain and grow in the long term, it cannot see itself as being isolated from the community around it. Hence,