Corporate Social Responsibility in Sports
CORPORATE SOCIAL RESPONSIBILITY 1. INTRODUCTION
Over the past several years the sports industry has grown phenomenally, and it now ranks among the largest industries in the world. Concomitant with its growth is an increase in the importance of a element of value which is the corporate social responsibility which has become a necessity in terms of the bottom line. Illegal and immoral activities in all settings have emerged to the point that some factions of the society have made efforts to call those in charge to take responsibility and improve situations. As managers learning to adopt a social consciousness leading to a commitment of being socially responsible is paramount to the execution of one’s job. Developing a social consciousness and being socially responsible assists managers with the creation of a sound professional philosophy and subsequent ethical action.
This essay in a step by step progression, explains the emergence of this element, its key ingredients and how sports can be used as a vehicle in order to promote this factor. There are two sides of ethics which are personal and professional which can also be cast in terms of social responsibility. Overall the essay emphasizes that good management is good ethics. 2. Corporate social responsibility
Corporate social responsibility refers to the moral and legal accountability on the part of individuals and corporations towards others and social institutions. Those in leadership positions must be aware of social issues and problems to establish laudable goals and ensure practices are fair and just. As decision makers the managers must treat others with dignity and respect, must ensure that the integrity of sport is maintained, and must pledge to do what is best from organisational and communal standpoints ( DeSeni & Rosenberg, 2003)
The principles and practices of CSR have been the focus of great attention and examination in the management literature for over three decades. Similarly, for
Over the past several years the sports industry has grown phenomenally, and it now ranks among the largest industries in the world. Concomitant with its growth is an increase in the importance of a element of value which is the corporate social responsibility which has become a necessity in terms of the bottom line. Illegal and immoral activities in all settings have emerged to the point that some factions of the society have made efforts to call those in charge to take responsibility and improve situations. As managers learning to adopt a social consciousness leading to a commitment of being socially responsible is paramount to the execution of one’s job. Developing a social consciousness and being socially responsible assists managers with the creation of a sound professional philosophy and subsequent ethical action.
This essay in a step by step progression, explains the emergence of this element, its key ingredients and how sports can be used as a vehicle in order to promote this factor. There are two sides of ethics which are personal and professional which can also be cast in terms of social responsibility. Overall the essay emphasizes that good management is good ethics. 2. Corporate social responsibility
Corporate social responsibility refers to the moral and legal accountability on the part of individuals and corporations towards others and social institutions. Those in leadership positions must be aware of social issues and problems to establish laudable goals and ensure practices are fair and just. As decision makers the managers must treat others with dignity and respect, must ensure that the integrity of sport is maintained, and must pledge to do what is best from organisational and communal standpoints ( DeSeni & Rosenberg, 2003)
The principles and practices of CSR have been the focus of great attention and examination in the management literature for over three decades. Similarly, for
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