Coolibar Inc.'s UV Protective Clothes: Business Strategy
Coolibar Inc • Merchandise classifications / line? Coolibar Inc is designer, manufacturer and marketer of sun protection products. The company also sells protective clothing, sun hats, swim wear, sunglasses, umbrellas, sunscreens and sun-blockers for men women and kids in the United States
• Retail price points for different merchandise lines? Coolibar pricing strategy places its products less than its major competitors and offers more divers products. Mott50’s main competitor would be Coolibar where sells Sun Precaution products at lower price and offer more variety goods. It has price competitive advantage.
|Item |Coolibar |Mott50 |
|Women's cardigan |$59.00 |$95.00 |
|Women's Polo |$65.00 |$59.00-65.00 |
|Women's tunic |$79.00 |$135.00 |
|Dresses |$75.00-100.00 |$95.00-155.00 |
|Pants |$49.00-79.00 |$55.00-145.00 |
|Jackets |$79.00 |$110.00-175.00 |
• Who is their target Customers or markets? Coolibar operates in a niche market that is the performance apparel industry by supplying products that are designed to protect them against harmful effects of ultraviolent light and targets men and women from age 18- 64+ in America.
• What are the Marketing / promotional strategies Coolibar is an e-retailer. Therefore, use the following e-business marketing to promote their products online: • Search engine optimization on their website, • Use of search engines such Google to find products indexed in their website • Price comparison websites • Marketplaces like Amazon • Viral marketing use of e-coupons •
• Retail price points for different merchandise lines? Coolibar pricing strategy places its products less than its major competitors and offers more divers products. Mott50’s main competitor would be Coolibar where sells Sun Precaution products at lower price and offer more variety goods. It has price competitive advantage.
|Item |Coolibar |Mott50 |
|Women's cardigan |$59.00 |$95.00 |
|Women's Polo |$65.00 |$59.00-65.00 |
|Women's tunic |$79.00 |$135.00 |
|Dresses |$75.00-100.00 |$95.00-155.00 |
|Pants |$49.00-79.00 |$55.00-145.00 |
|Jackets |$79.00 |$110.00-175.00 |
• Who is their target Customers or markets? Coolibar operates in a niche market that is the performance apparel industry by supplying products that are designed to protect them against harmful effects of ultraviolent light and targets men and women from age 18- 64+ in America.
• What are the Marketing / promotional strategies Coolibar is an e-retailer. Therefore, use the following e-business marketing to promote their products online: • Search engine optimization on their website, • Use of search engines such Google to find products indexed in their website • Price comparison websites • Marketplaces like Amazon • Viral marketing use of e-coupons •