Contemporary Development in Business and Management
London College of Management and IT
In Association with University of Sunderland
Contemporary Development in Business and Management
Assignment Code: SIM 337
Submitted by:Submission date: 09th of January 2009
Task -01
For task one I have chosen Grameenphone-the GSM cellular service provider in Bangladesh.
Introduction:
On 28th of November 1996 Grameenphone was offered license of cellular service provider by the Bangladesh Ministry of Posts and Telecommunications. 26th of March 1997, on the Independence day of Bangladesh Grameenphone launched its service. Now Grameenphone is the leading cellular service provider in Bangladesh with over 20 million subscribers as of June 2008.
GSM technology was first introduced in Bangladesh by Grameenphone and over the years they introduced many products and services suitable to the local market. The company has invested over $1.6 billion for building the infrastructure of the network. 98% of the population of the country is within the Grameenphone network coverage. They are the largest taxpayers in the country also.
Along with making and receiving calls and being the first introducer of pre-paid service the following value-added services are also provided by the Grameenphone- * Voice massage service (VMS) * Short message service (SMS) * Fax and data transmission service * International roaming service * Wireless Application Protocol (WAP) * SMS-based push-pull services * Enhanced data GSM Environment (EDGE) - entire network of Grameenphone is EDGE/GPRS enabled for high-speed Internet and data services within the coverage area. * Personal ring back tone and many others.
Internal Influencing factors:
Employees:
Direct and indirect employment has been generated by Grameenphone over the years. The number of full and temporary employees is presently 5000. The numbers of people working for Grameenphone dealers, retailers, scratch card outlets, suppliers, vendors, contractors and others who are directly
In Association with University of Sunderland
Contemporary Development in Business and Management
Assignment Code: SIM 337
Submitted by:Submission date: 09th of January 2009
Task -01
For task one I have chosen Grameenphone-the GSM cellular service provider in Bangladesh.
Introduction:
On 28th of November 1996 Grameenphone was offered license of cellular service provider by the Bangladesh Ministry of Posts and Telecommunications. 26th of March 1997, on the Independence day of Bangladesh Grameenphone launched its service. Now Grameenphone is the leading cellular service provider in Bangladesh with over 20 million subscribers as of June 2008.
GSM technology was first introduced in Bangladesh by Grameenphone and over the years they introduced many products and services suitable to the local market. The company has invested over $1.6 billion for building the infrastructure of the network. 98% of the population of the country is within the Grameenphone network coverage. They are the largest taxpayers in the country also.
Along with making and receiving calls and being the first introducer of pre-paid service the following value-added services are also provided by the Grameenphone- * Voice massage service (VMS) * Short message service (SMS) * Fax and data transmission service * International roaming service * Wireless Application Protocol (WAP) * SMS-based push-pull services * Enhanced data GSM Environment (EDGE) - entire network of Grameenphone is EDGE/GPRS enabled for high-speed Internet and data services within the coverage area. * Personal ring back tone and many others.
Internal Influencing factors:
Employees:
Direct and indirect employment has been generated by Grameenphone over the years. The number of full and temporary employees is presently 5000. The numbers of people working for Grameenphone dealers, retailers, scratch card outlets, suppliers, vendors, contractors and others who are directly
References: v. Bangladesh Bureau of Statistics (2008). Internet address: www.bbs.gov.bd/zdetail.php.htm. vi ix. Banglapedia (2006). Internet address: http://www.banglapedia.org/english/index/index.htm and http://www.banglapedia.org/HT/K_0247.HTML x xi. Cohen, Navin. 2001, What Works: Grameen Telecom’s Village Phones, The World Resources Institute. xiii. Encyclopedia of Wikipedia Online (2007). Internet address: www.wikipedia.org xiv xv. Global System for Mobile Association (GSMA) (2008). Internet address: www.gsmworld.com/digitaldivide/index/shtml xvi xvii. Intel Econ Research (2007). Internet address: http://www.inteleconresearch.com/pages/reports.html xviii xix. The economic and social benefits of mobile services in Bangladesh, 2006 Ovum. Light Reading (2008). Internet address: http://www.lightreading.com/document.asp?doc_id=119439&table_number=1&p xx xxii. Sagepub (2008). Internet address: http://nms.sagepub.com/cgi/reprint/1/2/209 xxiii