consumer traits and behviors
When determining the needs of the consumer between the ages of seven and 10 years old, there are many different aspects you must take into account with this age group. Because these consumers are at such a young age, they primarily depend upon their caregivers for subsidence and direction as to what they can and cannot do or can and cannot have. Because of this direct need in reliance upon a caregiver, it is particularly important to take into account what the caregivers views could be on the particular product. For the child, the consumer needs are far more basic than they would be for the caregiver. A child requires visual, auditory, and physical stimulation in order to induce a state in which they want a particular product. These three concepts standard in their motives with the children and how you can induce a child to want a particular product. First off the child must be stimulated were attracted to the product a manner that causes a desire for ownership. Second the child’s expectations need to be met with the product, and maintained in order to control their attention. Third product must be user friendly towards child a sense that the child can easily manipulate the product to help direct their attention towards it.
For the caregiver of the child there are a few other facets that must be taken into account in order to determine if the sale will be complete. The caregiver may look at other variables such as price, safety, reliability, and accessibility. These four variables are important to caregiver as they determine the caregivers desire to present the child with the product. A caregiver will want to make sure that the price to reward ratio is high enough in their opinion to warrant the purchase of the product. The safety of the product is of another concern as a caregiver will see to the protection of the child and others around them. For this reason safety often times is one of the largest concerns when determining what products you will
For the caregiver of the child there are a few other facets that must be taken into account in order to determine if the sale will be complete. The caregiver may look at other variables such as price, safety, reliability, and accessibility. These four variables are important to caregiver as they determine the caregivers desire to present the child with the product. A caregiver will want to make sure that the price to reward ratio is high enough in their opinion to warrant the purchase of the product. The safety of the product is of another concern as a caregiver will see to the protection of the child and others around them. For this reason safety often times is one of the largest concerns when determining what products you will
Cited: BMRB, . (). Kids’ pocket money. Kids’ pocket money, (), . Retrieved from http://www.marketresearchworld.net/content/view/646/77/ Berkowitz, D. (2013, October). The Future of Social Media: How Does a 10-Year-Old Use It?. Ad Age, (), . Retrieved from http://adage.com/article/digitalnext/future-social-media-a-10-year/244566/