Consumer Satisfaction Survey
BIG CINEMAS CUSTOMER SATISFACTION SURVEY 2010
MARKET SURVEY ON CONSUMER SATISFACTION
SUBMITTED TO: KAM K. NGAITHE
SUBMITTED BY: MUNINDRA PANDEY FPG0911/037
INDIAN BUSINESS ACADEMY
Page 1
BIG CINEMAS CUSTOMER SATISFACTION SURVEY 2010
ACKNOWLEDGEMENT
My sincere thanks to Prof. S.K.Singh for guiding & advising me in the process of making the report. I thank him for the encouragement that he gave me while completing this project. I also wish to thank Mr. Kam Khansiam Ngaithe (Theater Manager) in Reliance Media Works Ltd., for his enthusiastic response and his interest in giving me such project. I thank our CEO Mr. Ritesh Jain for giving us the opportunity to explore the practical aspects of the subject and making themselves available for guidance
Munindra Pandey
INDIAN BUSINESS ACADEMY
Page 2
BIG CINEMAS CUSTOMER SATISFACTION SURVEY 2010
CONTENTS TABLE
Description
Executive summary Big Cinemas a profile Research objective Research methodology Outcomes from the questionnaire Data representation Data analysis Based on graph Based on ANOVA Based on correlation
Page number
4 5-6 6 6 7-8 9-12 13-17
Conclusion Recommendation and action plan Bibliography Annexure
17 18 19 20-21
INDIAN BUSINESS ACADEMY
Page 3
BIG CINEMAS CUSTOMER SATISFACTION SURVEY 2010
EXECUTIVE SUMMARY
Big cinema is one of the largest entertainment conglomerates in India. It has one multiplex in Ansal Plaza at Greater Noida. Though it has competitive advantage that Ansal Plaza situated in Greater Noida Knowledge Park, Knowledge Park is a highly student populated place and there is no competitor of Big cinema, yet it is not able to utilize this opportunity. In this report I am try to find the level of consumer satisfaction with Big cinemas service. I am also try to find consumer satisfaction at different step starting from ticket counter to the audi. I will compare the level of satisfaction at every step. At the end I will analysis
MARKET SURVEY ON CONSUMER SATISFACTION
SUBMITTED TO: KAM K. NGAITHE
SUBMITTED BY: MUNINDRA PANDEY FPG0911/037
INDIAN BUSINESS ACADEMY
Page 1
BIG CINEMAS CUSTOMER SATISFACTION SURVEY 2010
ACKNOWLEDGEMENT
My sincere thanks to Prof. S.K.Singh for guiding & advising me in the process of making the report. I thank him for the encouragement that he gave me while completing this project. I also wish to thank Mr. Kam Khansiam Ngaithe (Theater Manager) in Reliance Media Works Ltd., for his enthusiastic response and his interest in giving me such project. I thank our CEO Mr. Ritesh Jain for giving us the opportunity to explore the practical aspects of the subject and making themselves available for guidance
Munindra Pandey
INDIAN BUSINESS ACADEMY
Page 2
BIG CINEMAS CUSTOMER SATISFACTION SURVEY 2010
CONTENTS TABLE
Description
Executive summary Big Cinemas a profile Research objective Research methodology Outcomes from the questionnaire Data representation Data analysis Based on graph Based on ANOVA Based on correlation
Page number
4 5-6 6 6 7-8 9-12 13-17
Conclusion Recommendation and action plan Bibliography Annexure
17 18 19 20-21
INDIAN BUSINESS ACADEMY
Page 3
BIG CINEMAS CUSTOMER SATISFACTION SURVEY 2010
EXECUTIVE SUMMARY
Big cinema is one of the largest entertainment conglomerates in India. It has one multiplex in Ansal Plaza at Greater Noida. Though it has competitive advantage that Ansal Plaza situated in Greater Noida Knowledge Park, Knowledge Park is a highly student populated place and there is no competitor of Big cinema, yet it is not able to utilize this opportunity. In this report I am try to find the level of consumer satisfaction with Big cinemas service. I am also try to find consumer satisfaction at different step starting from ticket counter to the audi. I will compare the level of satisfaction at every step. At the end I will analysis