Consumer Satisfaction on Bsnl Broad Band Service
CHAPTER – I
INTRODUCTION
A market is any one of a variety of different system, institutions, procedures, social relations and infrastructures where by persons trade, and goods and services are exchanged, forming part of the economy. It is an arrangement that allows buyers and sellers to exchange things. Markets vary in size, location, range, geographic scale, types and variety of human communities, as well as the types of goods and services traded.
DEFINITION OF MARKET:
“The term market refers not to a place, but to a commodity or commodities and buyers and sellers who are in direct competition with one another” – Chapman.
MARKETING: AN INTRODUCTION
The term ‘market’ originates from the Latin noun ‘Marcatus’ which means ‘a place where business is conducted’.
It is not merely a place of exchange but an arrangement that provides an opportunity of exchanging goods and services for money.
MODERN MARKETING:
Modern marketing begins with the customer, not with production cost, sales, technological landmarks and it ends with the customer satisfaction and social well-being. Under the market-driven economy buyer or customer is the boss.
DEFINITION OF MARKETING:
The American Marketing Association defines Marketing as “the performance of business activities that direct the flow of goods and services from producer to consumer or user”.
William J.Stanton has defined marketing as “a total system of interacting business activities designed to plan, price, promote and distribute want-satisfying products and services to present and potential customers.” Not only does marketing deal with goods and services but it also focus on ideas, issues, concepts and principles.
NATURE OF MARKETING:
❖ Marketing is both consumer-oriented and competitors-oriented.
❖ It starts with consumers and ends at consumers by satisfying
INTRODUCTION
A market is any one of a variety of different system, institutions, procedures, social relations and infrastructures where by persons trade, and goods and services are exchanged, forming part of the economy. It is an arrangement that allows buyers and sellers to exchange things. Markets vary in size, location, range, geographic scale, types and variety of human communities, as well as the types of goods and services traded.
DEFINITION OF MARKET:
“The term market refers not to a place, but to a commodity or commodities and buyers and sellers who are in direct competition with one another” – Chapman.
MARKETING: AN INTRODUCTION
The term ‘market’ originates from the Latin noun ‘Marcatus’ which means ‘a place where business is conducted’.
It is not merely a place of exchange but an arrangement that provides an opportunity of exchanging goods and services for money.
MODERN MARKETING:
Modern marketing begins with the customer, not with production cost, sales, technological landmarks and it ends with the customer satisfaction and social well-being. Under the market-driven economy buyer or customer is the boss.
DEFINITION OF MARKETING:
The American Marketing Association defines Marketing as “the performance of business activities that direct the flow of goods and services from producer to consumer or user”.
William J.Stanton has defined marketing as “a total system of interacting business activities designed to plan, price, promote and distribute want-satisfying products and services to present and potential customers.” Not only does marketing deal with goods and services but it also focus on ideas, issues, concepts and principles.
NATURE OF MARKETING:
❖ Marketing is both consumer-oriented and competitors-oriented.
❖ It starts with consumers and ends at consumers by satisfying