Consumer Purchase Behavior
[pic]
MARKET STUDY ON BRITANNIA PRODUCTS IN GUMIDIPOONDI By KUMAR. D
(Reg No: 875144232)
of rec A PROJECT REPORT
Submitted to the
FACULTY OF MANAGEMENT STUDIES
In partial fulfillment of the requirements
For the award of the degree of MASTER OF BUSINESS ADMINISTRATION
MAY 2012
Mepco Schlenk Engineering College
Department of Management Studies MBA –Main Project
December 2012 – April 2012
BONAFIDE CERTIFICATE Certified that this project report titled “MARKET STUDY ON BRITANNIA AMONG CUSTOMERS IN GUMIDIPOONDI” is the Bonafide work of Mr. Bala Kumar.C who carried out the research under my supervision. Certified further, that to the best of my knowledge the work reported here in does not form part of any other project report or dissertation on the basis of which a degree or award was conferred on an earlier occasion on this or any other candidate.
DATE: Dr.J.Ram M.B.A. FACULTY GUIDE
FORWARDED BY
DIRECTOR
Dr.S.Tamil Selvan
|Bala Kumar.C | Reg. No : 96010631007 |
|II MBA | |
|Mepco Schlenk Engineering College | |
DECLARATION
I hereby declare that the project titled “MARKET STUDY ON BRITANNIA PRODUCTS IN GUMIDIPOONDI” submitted for the award of Master of Business Administration in Anna University has been carried out under the guidance of Dr.J.Praveen Paul M.B.A. Department of Management Studies, Mepco Schlenk Engineering College and it is my original work which does not form part of the award of any other Degree or
MARKET STUDY ON BRITANNIA PRODUCTS IN GUMIDIPOONDI By KUMAR. D
(Reg No: 875144232)
of rec A PROJECT REPORT
Submitted to the
FACULTY OF MANAGEMENT STUDIES
In partial fulfillment of the requirements
For the award of the degree of MASTER OF BUSINESS ADMINISTRATION
MAY 2012
Mepco Schlenk Engineering College
Department of Management Studies MBA –Main Project
December 2012 – April 2012
BONAFIDE CERTIFICATE Certified that this project report titled “MARKET STUDY ON BRITANNIA AMONG CUSTOMERS IN GUMIDIPOONDI” is the Bonafide work of Mr. Bala Kumar.C who carried out the research under my supervision. Certified further, that to the best of my knowledge the work reported here in does not form part of any other project report or dissertation on the basis of which a degree or award was conferred on an earlier occasion on this or any other candidate.
DATE: Dr.J.Ram M.B.A. FACULTY GUIDE
FORWARDED BY
DIRECTOR
Dr.S.Tamil Selvan
|Bala Kumar.C | Reg. No : 96010631007 |
|II MBA | |
|Mepco Schlenk Engineering College | |
DECLARATION
I hereby declare that the project titled “MARKET STUDY ON BRITANNIA PRODUCTS IN GUMIDIPOONDI” submitted for the award of Master of Business Administration in Anna University has been carried out under the guidance of Dr.J.Praveen Paul M.B.A. Department of Management Studies, Mepco Schlenk Engineering College and it is my original work which does not form part of the award of any other Degree or