Preview

Consumer Perspective About Quality Service Provided by Pizza Hut and Dominos

Powerful Essays
Open Document
Open Document
21251 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Consumer Perspective About Quality Service Provided by Pizza Hut and Dominos
1.1 AN introduction overview TO THE BROAD AREA OF TOPIC
This research is based on comparison of Quality service offered by pizza hut and dominos. This research is based on to test the quality of service and comparison between two Pizza Houses. The fast food industries of India is experiencing phenomenal growth and is one of the fastest growing sectors in the country, with the compounded annual growth rates of the market crossing 25%. Further, on the back of changing and busy lifestyle, fast emerging middle class population and surging disposable income, the industry will continue to grow at a pace in coming years.

It now accounts for roughly half of all restaurant revenues in the developed countries and continues to expand there and in many other industrial countries in the coming years. But some of most rapid growth is occurring in the developing world; where it 's radically changing the way people eat. People buy fast food because it 's cheap, easy to prepare, and heavily promoted. This paper aims at providing information about fast food industry, its trend, reason for its emergence and several other factors that are responsible for its growth.

This report provides extensive research and rational analysis on the Indian fast food industry and tracks the changing dynamics of the market. It features market performance, key related sectors and competitive landscape of the market. The research study looks into the market condition and future forecasts, and outlines current trends and analysis. It has been made to help clients in analysing the opportunities, challenges and Drivers vital to the growth of fast food industry in India. For the purpose of this report, Fast Food Industry includes fast food restaurants, teahouses, coffee shops and juice bars in India. Consumers will be feeling the impact of the crisis far more over the coming months and will have to adjust their daily habits and attitudes accordingly. There are already clear signs pointing in this

You May Also Find These Documents Helpful

  • Powerful Essays

    Mc Donald Case Analysis

    • 1703 Words
    • 7 Pages

    McDonaldis one of the leading fast food chain operating in more than 120 countries (Exhibit - 4) with more than 30000 restaurants. McDonald opened its first restaurant in 1955 in Illinois and started to grow rapidly serving around 47 million customers daily with more than 1.5 million employees. As far as Indian markets is concerned it was a distant dream for any western fast food chains to enter India and serve Indian customers, the reason being distinct dietary habits and food preferences of Indian consumers. After 1990 when government of India came up with economic reforms that liberalized policies of foreign investments, established western fast food chains like KFC and PIZZA HUT rushed to the Indian market but McDonald spent about six years analysing the market before entering India.…

    • 1703 Words
    • 7 Pages
    Powerful Essays
  • Best Essays

    Mr. chen

    • 2187 Words
    • 9 Pages

    The purpose of this report is to elaborate the situation and stories of fast food industry in…

    • 2187 Words
    • 9 Pages
    Best Essays
  • Good Essays

    The McLawsuit

    • 1324 Words
    • 6 Pages

    Fast food is expected to rapidly gain market in Asia Pacific and Europe due to its affordability, easy accessibility and huge investment in promotional activities by leading players of the industry. Currently, burgers constitute the largest fast food segment and are expected to maintain their escalation in the upcoming years. Some of the key participants in fast food industry include McDonald, KFC, Bugger King, Pizza Hut and Dominos among others. In addition, a large number of local fast food vendors are present worldwide.…

    • 1324 Words
    • 6 Pages
    Good Essays
  • Good Essays

    Kroger

    • 634 Words
    • 3 Pages

    This report also outline the attractiveness of the Indian food retail market and compares the market with Kroger strategies, values and objectives. The attractiveness of the Indian market has been highlighted by the recent entry of many major food…

    • 634 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    The fast-food industry is very complex and saturated. The key success factors in APPENDIX 1 show that in order to be able to compete there is a need for research and development, achieve differentiation with your competition, create quality with your products, and be price competitive. Large capital is needed to be able to develop new products in order to differentiate among competitors. The creation of quality is very important because the switching costs majorly in this industry are very low. This explanation is supported in APPENDIX 2: Five forces of competition. Although the environment is very competitive it is very difficult to enter because of the need of capital, the regulation faced by the government, and especially because of the customers loyalty towards other restaurants.…

    • 2364 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    Business Research

    • 1609 Words
    • 7 Pages

    A fast food is a food that can be cooked and served very quickly sold in restaurant. We noticed in the last decade, a growth of fast food restaurants in India as Indian eating-out habit has considerably increased. This phenomenon is also observed where we could daily see a flux of adolescent and youngest population and that places are nothing but nearby educational institutions. The targeted customers are mostly students, teachers, administrators and people located in close proximity to educational institutions and the aim of the restaurants owners is to make profit, maximize and sustain their revenue. However it exist a relationship between restaurant’s location,…

    • 1609 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    Fast Food Chains in India

    • 269 Words
    • 2 Pages

    Fast food chains across India are growing because of the rapid urbanisation. Despite the slow economic growth, the fast food chain owners are busy introducing new ideas and concepts in the menu by lowering the prices for restaurant and lure their customers.…

    • 269 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    The purpose of this research was first to investigate how much influence fast food has on food culture of various countries and secondly, to find out the different effects in different countries. The final aim was to look at the spread of fast food ^ whether ^^ reflected in different national characteristics.…

    • 607 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Why Fast Food

    • 772 Words
    • 4 Pages

    There are numerous fast food companies emerging around the world, such as McDonald’s, Jack in the Box, Taco Bell, Subway and others. It is reported that China has already had 3000 branches of KFCs and 1100 branches of McDonald’s that set up by December, 2010. What’s more, McDonald’s spreading out among 121 countries with over 30,000 restaurants and 47 years of sustained profitability. It’s universally acknowledged that fast food is not healthy, especially for children. If you have it often, your health will be badly affected. However, it has become a trend nowadays. Obviously, people are keen on fast food because it is time-saving, a variety of choices, and tempting.…

    • 772 Words
    • 4 Pages
    Good Essays
  • Good Essays

    In our modern generation, the fast food industry has become a marketing competition between one food company to another, whereby majority of food are being over-processed are affecting families all over the world, that is why people are confused by not making the appropriate choice of food. Some people suggested the reason why fast food meals is spreading among people especially teenagers is because of the good taste and the convenient time. To my own view, I think the reason for the rapid growth of fast food among people is because of the price and the change in life style.…

    • 866 Words
    • 4 Pages
    Good Essays
  • Best Essays

    Baba Buyo

    • 3177 Words
    • 13 Pages

    Abstract: The quick service (aka, fast food) restaurant industry is significant and growing aspect of the overall restaurant industry. For long-term success quick service restaurants must be perceived as offering sufficient value for consumers. To do this, restaurants must first determine what consumers’ value in a quick service restaurant experience. As such, this research study explores consumers’ service quality preferences in the quick service restaurant industry. Results of this research highlight critical factors which help to determine the expectations that consumers have about the quick service restaurant industry and their perceptions of service quality from a dining experience. Based upon university students’ quick service experiences the results found in this study indicated that consumers are highly price sensitive, but also place high importance on speed of service, location, quality of food, and cleanliness. A discussion is provided for how these results can be used to develop effective marketing strategies for quick service restaurants.…

    • 3177 Words
    • 13 Pages
    Best Essays
  • Good Essays

    Fast food culture has become a way of life or trend in the world. Malaysian adults eat at take-away restaurants around 98 percent. Philippine, Taiwan and Malaysia have the highest percentage of fast food restaurant consumers in the world compare to America which count 97 percent (ACNielsen, 2005). This is due to the busy life styles and ease of access of variety of fast food restaurant. Consumers have been spending less of their budgets on the grocery store while more and more of their food money is ending up in cash registers at the restaurants and fast food outlets (Kara, et. Al., 1999). Around 59% of Malaysian eating takes away every week. Even the state of one's health has become primary concerns for consumers, but it does not affect the way consumers choose to eat. It has become a part of their life to eat fast food, particularly in Hong Kong, Malaysia, and United State.…

    • 3636 Words
    • 15 Pages
    Good Essays
  • Powerful Essays

    Since the early 20th century, fast food had had a big impact in peoples’ lives and the society, especially in the American culture. In this essay, we will be looking at the growth of the American Fast Food industry and the reason of it. How “FAST” can fast food be? We will be answering this question by covering four criteria of FAST food. Which includes F, the food in the industry; A, acquisition between fast food restaurants; S, impacts that fast food had brought to the society and T, technology used in this industry from the past to the future.…

    • 1546 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Purposes: In Pakistan, the fast food trend has entered mainstream. It has taken its roots from the American culture of fast food. Many multinational eateries like McDonald, Pizza Hut, KFC, Dunkin Donuts and Hardees have opened many branches all across Pakistan. These US fast food chains have tailored their menu to local tastes. An example of the same is Pizza Hut. Being an Italian based culinary, they have introduced many Pakistani type pizzas such as seekh kabab, chicken tikkah and chapli kebab. These are famous among Pakistani consumers, as the masses at large don’t have a taste for cheese pizza or veggie delight.…

    • 1143 Words
    • 5 Pages
    Good Essays

Related Topics