Consumer Perception
Business Ethics Index: Measuring Consumer Sentiments toward Business Ethical Practices Author(s): John Tsalikis and Bruce Seaton Source: Journal of Business Ethics, Vol. 64, No. 4 (Apr., 2006), pp. 317-326 Published by: Springer Stable URL: http://www.jstor.org/stable/25123756 . Accessed: 22/05/2013 02:18
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(2006) 64: 317-326 Journal of Business Ethics DOI 10.1007/sl0551-005-4667-2
? Springer
2006
Business Consumer Ethical
Ethics
Index: Measuring Sentiments Business Toward
John Tsalikis
Bruce Seaton
Practices
ABSTRACT. ment of an consumers '
The present ongoing sentiments and
study describes systematic business index
the develop to measure practices.
towards
ethical
porations behaving unethically. claims that the behavior of Enron, and WorldCom have contributed confidence and to the
Carson (2003) Arthur Anderson, to both a loss of
The Business established Ethics
Index
(BEI) is based on of consumer
the well
measurements
sentiments,
namely CBCCI
Index). senting future."
the ICS
The BEI
(Index of Consumer Sentiment) and Board Consumer Confidence (Conference is comprised of 4 measurements and were repre "past used to of
Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at . http://www.jstor.org/page/info/about/policies/terms.jsp
.
JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact support@jstor.org.
.
Springer is collaborating with JSTOR to digitize, preserve and extend access to Journal of Business Ethics.
http://www.jstor.org
This content downloaded from 121.52.153.181 on Wed, 22 May 2013 02:18:20 AM All use subject to JSTOR Terms and Conditions
(2006) 64: 317-326 Journal of Business Ethics DOI 10.1007/sl0551-005-4667-2
? Springer
2006
Business Consumer Ethical
Ethics
Index: Measuring Sentiments Business Toward
John Tsalikis
Bruce Seaton
Practices
ABSTRACT. ment of an consumers '
The present ongoing sentiments and
study describes systematic business index
the develop to measure practices.
towards
ethical
porations behaving unethically. claims that the behavior of Enron, and WorldCom have contributed confidence and to the
Carson (2003) Arthur Anderson, to both a loss of
The Business established Ethics
Index
(BEI) is based on of consumer
the well
measurements
sentiments,
namely CBCCI
Index). senting future."
the ICS
The BEI
(Index of Consumer Sentiment) and Board Consumer Confidence (Conference is comprised of 4 measurements and were repre "past used to of
References: Science 20(3), 1996, Dodge: of Individual