Under this legislation, goods bought from a trader should be: of satisfactory quality, as described, fit for purpose. For JLR this would mean that they have to ensure that they comply with this act in order to keep customer satisfaction. If they do not manage to do this, it may result in loss of customers and sales.
Consumer protection from unfair trading regulations 2008- the law which says all customers are entitled to fair treatment and honesty from the business. This means that JLR cannot use aggressive sales tactics or use dishonest sales