Consumer Buying Behaviour
ABSTRACT
Buyers today are a fickle group. Who's to blame them? Bombarded with an endless selection of products and services, making a good purchase decision isn't easy. What can your small business do when your potential buyers won't buy? Tackling the buying resistance problem begins with understanding how consumers or companies make buying decisions. Buyers will typically go through various stages to make the decision to purchase.
Marketing and consumer behavior are intrinsically connected. Without grasping a level of understanding of what drives consumers, marketers would have a pretty difficult time identifying the right market segments and putting together a marketing campaign that will attract attention. Studying consumers helps marketers improve their strategies because it gives them insight into understanding buyer behavior. By obtaining a view into how consumers think, feel, reason and choose, marketers can use this information to not only design products and services that will be in demand, but also how to present these options to the consumer base in an attractive fashion.
Consumer behavior is an important consideration when constructing a marketing plan. While profits, sales numbers and all profit generating departments are important, when it comes down to it consumer behavior is a big part of the marketing puzzle. Businesses that cannot understanding how a consumer's mind operates will have a more challenging time figuring out how to target a campaign that will attract or catch attention.Understanding how to utilize the information gleaned from consumer behavior is the key. Armed with this information marketers can focus on producing products and/or services targeted markets are actually interested in, and they can also figure out how to develop effective campaigns.
Thus we see that in today’s world, consumer is the king and therefore, this topic is of special interest to each and every marketer.
PURPOSE, SCOPE AND LIMITATIONS
PURPOSE &
Buyers today are a fickle group. Who's to blame them? Bombarded with an endless selection of products and services, making a good purchase decision isn't easy. What can your small business do when your potential buyers won't buy? Tackling the buying resistance problem begins with understanding how consumers or companies make buying decisions. Buyers will typically go through various stages to make the decision to purchase.
Marketing and consumer behavior are intrinsically connected. Without grasping a level of understanding of what drives consumers, marketers would have a pretty difficult time identifying the right market segments and putting together a marketing campaign that will attract attention. Studying consumers helps marketers improve their strategies because it gives them insight into understanding buyer behavior. By obtaining a view into how consumers think, feel, reason and choose, marketers can use this information to not only design products and services that will be in demand, but also how to present these options to the consumer base in an attractive fashion.
Consumer behavior is an important consideration when constructing a marketing plan. While profits, sales numbers and all profit generating departments are important, when it comes down to it consumer behavior is a big part of the marketing puzzle. Businesses that cannot understanding how a consumer's mind operates will have a more challenging time figuring out how to target a campaign that will attract or catch attention.Understanding how to utilize the information gleaned from consumer behavior is the key. Armed with this information marketers can focus on producing products and/or services targeted markets are actually interested in, and they can also figure out how to develop effective campaigns.
Thus we see that in today’s world, consumer is the king and therefore, this topic is of special interest to each and every marketer.
PURPOSE, SCOPE AND LIMITATIONS
PURPOSE &