Consumer Behavior Analysis
Recycling Resources
Consumer Behavior
Recycling Resources
Executive Summary
This report focuses on recycling resources at The University of Texas at Dallas. Our group concentrated on the UTD student’s knowledge of available recycling resources and opinions on how to motivate recycling in the future. We conducted an in-person focus group with four students and requested classmates from various classes to answer an online survey with thirteen questions. Both of these research methods proved to provide valuable insight into the awareness and action that students take with UTD’s recycling programs. One of the major factors that we discovered was the percentage of students who were unaware of UTD’s current recycling resources. Due to this, we concluded that a month long, on-campus campaign would be the best solution to raise awareness of the recycling resources currently available. The campaign would not only raise awareness but also encourage students to actively participate in sustainability projects.
In the following sections of this recommendation report, we will provide the background information of the recycling resources at The University of Texas at Dallas; provide analysis of our research methods; and deliver our recommendation to enhance the recycling efforts on campus.
Background
Recycling at UTD affects the community and students in more than just an improvement of environmental harmony but the increased efficiency of the recycling process can have a direct impact on monetary assets and tuition. Hence, costs on the environment can increase expenditure if accountability and knowledge is not put to use. This is an example of the long term financial backlash environmental ignorance can have on society as a whole. So, this becomes more personalized because people react more to their money being affected than the environment. When they see that there is correlation between their finances and recycling that would motivate them to be more
Consumer Behavior
Recycling Resources
Executive Summary
This report focuses on recycling resources at The University of Texas at Dallas. Our group concentrated on the UTD student’s knowledge of available recycling resources and opinions on how to motivate recycling in the future. We conducted an in-person focus group with four students and requested classmates from various classes to answer an online survey with thirteen questions. Both of these research methods proved to provide valuable insight into the awareness and action that students take with UTD’s recycling programs. One of the major factors that we discovered was the percentage of students who were unaware of UTD’s current recycling resources. Due to this, we concluded that a month long, on-campus campaign would be the best solution to raise awareness of the recycling resources currently available. The campaign would not only raise awareness but also encourage students to actively participate in sustainability projects.
In the following sections of this recommendation report, we will provide the background information of the recycling resources at The University of Texas at Dallas; provide analysis of our research methods; and deliver our recommendation to enhance the recycling efforts on campus.
Background
Recycling at UTD affects the community and students in more than just an improvement of environmental harmony but the increased efficiency of the recycling process can have a direct impact on monetary assets and tuition. Hence, costs on the environment can increase expenditure if accountability and knowledge is not put to use. This is an example of the long term financial backlash environmental ignorance can have on society as a whole. So, this becomes more personalized because people react more to their money being affected than the environment. When they see that there is correlation between their finances and recycling that would motivate them to be more