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consumer behavior
Essay Title : The Famous Festivals in Japan

In Japan, there are varieties of interesting festivals. Where people associate fun, culture, tradition and history with festivals, they will talk about Japanese. All festivals of Japan represent the history, culture, tradition and belief of the people living in this land. There are several of festivals that called Matsuri in Japanese, it is held differently each month. Though some Japanese festivals are only a one day affair, most festivals are celebrated over many days. Procession is an important element of festivals in Japan. Here are some famous festivals in Japan like Sapporo Yuki Matsuri, Omizutori, Takayama Matsuri, Sanja Matsuri, Kyoto Gion Matsuri, Nebuta Matsuri, Kanto Matsuri, Awa Odori, Nagasaki Kunchi and Jidai Matsuri. The most popular winter festivals in Japan called Sapporo Yuki Matsuri, it is celebrated for a week in February in Sapporo, the capital city of Hokkaido Island. This festival was started in 1950, when a few Japanese students created a few snow statues in the Odoru Park. Since then, Sapporo Yuki Matsuri has evolved into a big and commercial festival, featuring spectacular ice and snow sculptures. Sapporo Yuki Matsuri attracts around 2 million visitors from Japan and all over the world. An International Snow Sculpture Contest has been held at the Odori Park since 1974, and 14 teams from various regions of the world participated in 2008. The subject of the statues varies and often features an event, famous building or person from the previous year. For example, in 2004, there were statues of Hideki Matsui, the famous baseball player who at that time played for the New York Yankees. A number of stages made out of snow are also constructed and some events including musical performances are held. Visitors also can enjoy a long snow and ice slides as well as huge maze made of snow. On the hands, they also can enjoy a variety of regional foods from all over Hokkaido. Next, the most popular

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