Consumer Behavior
FILIPINO VOTERS
CULTURAL
Culture- Vote buying
According to NefLuczon of http://www.sunstar.com.ph , whether it’s in the sphere of social media and in the corners of the street, it is as bright as sunlight that we heard stories of massive vote buying before the barangay elections. Vote buying still exist, and becoming a tradition in the Philippines because the voters themselves are looking forward to it. Imagine some people would not sleep the night before the election day, just to wait someone will knock on their doors and give them money ranging from P20 to P500 or even more.It’s becoming a social addiction that we know it’s harmful and yet we are slaves to it, and it’s like a bad habit that is hard to die.
Subculture-Different regions ( like Cebuano, ilocano)
Social Class-Class D AND E- in the survey of http://www.rappler.com/The majority of Filipino voters come from classes D and E. For example, Binaywas also the preferred presidential candidate, getting the approval of 47% of classes ABC, 42% of class D, and 34% of class E.
SOCIAL
Reference Groups-Friends- Because Friends determine your behavior because they are part of your daily environment.we become more like the people we hang out with.http://www.dailytitan.com/2011/05/do-friends-influence-your-behavior/
Family- Parents –because they are generally the first, and often the most enduring, influence in people’s political decisions. They vote what their parents vote because they were the ones who first taught us what sort of behaviors were expected of someone in our society. The more politically active your family, the more likely you are to hold the same beliefs.http://www.ushistory.org/gov/4b.asp
Roles and status-Uneducated poor-Speaking before students of the Far Eastern University on Thursday, Miriam Santiago said the “greater majority” of the country’s 50 million voters who will troop to the precincts in May “are not intelligent … not educated for voting.” And, as there is no educational
CULTURAL
Culture- Vote buying
According to NefLuczon of http://www.sunstar.com.ph , whether it’s in the sphere of social media and in the corners of the street, it is as bright as sunlight that we heard stories of massive vote buying before the barangay elections. Vote buying still exist, and becoming a tradition in the Philippines because the voters themselves are looking forward to it. Imagine some people would not sleep the night before the election day, just to wait someone will knock on their doors and give them money ranging from P20 to P500 or even more.It’s becoming a social addiction that we know it’s harmful and yet we are slaves to it, and it’s like a bad habit that is hard to die.
Subculture-Different regions ( like Cebuano, ilocano)
Social Class-Class D AND E- in the survey of http://www.rappler.com/The majority of Filipino voters come from classes D and E. For example, Binaywas also the preferred presidential candidate, getting the approval of 47% of classes ABC, 42% of class D, and 34% of class E.
SOCIAL
Reference Groups-Friends- Because Friends determine your behavior because they are part of your daily environment.we become more like the people we hang out with.http://www.dailytitan.com/2011/05/do-friends-influence-your-behavior/
Family- Parents –because they are generally the first, and often the most enduring, influence in people’s political decisions. They vote what their parents vote because they were the ones who first taught us what sort of behaviors were expected of someone in our society. The more politically active your family, the more likely you are to hold the same beliefs.http://www.ushistory.org/gov/4b.asp
Roles and status-Uneducated poor-Speaking before students of the Far Eastern University on Thursday, Miriam Santiago said the “greater majority” of the country’s 50 million voters who will troop to the precincts in May “are not intelligent … not educated for voting.” And, as there is no educational
References: http://en.wikipedia.org/wiki/Religion_in_the_Philippines http://news.discovery.com/history/religion/religion-happiness-social-bonds.htm